Evaluation of passengers' buying behaviors toward low cost carriers in Southeast Asia

Understanding the Repurchase Intention of Premium Economy Passengers Using an Extended Theory of Planned Behavior

“…In particular, Kim, Kim and Shin [54] examined the reuse of airline websites for B2C e-commerce and found that the subjective norm had a significant impact on passenger intention to reuse. Also, Buaphiban and Truong [10] demonstrated the positive effect of the subjective norm on LCC passenger intention. Therefore, we hypothesize that the subjective norm has a positive effect on the repurchase intention of the premium economy passenger.…”

“…TPB has been recognized as one of the most prominent theories to understand and predict individual behaviors in various fields such as the food industry [34][35][36], the tourism and hospitality industry [37][38][39] and the acceptance of mobile technology [40]. TPB has also contributed to analyzing passenger intention in aviation industry research, including for low cost carrier (LCC) choice behaviors [10,41], environmental issues [42,43] and safety issues [11].…”

“…When the result of a behavior is predicted positively, a favorable attitude is formed, and it strengthens the intention to perform the behavior [32]. In the tourism industry, the influence of traveler attitude regarding intention has been demonstrated in multiple studies [44][45][46][47], and there are also a few studies on the air transport industry [10]. Liou [48] demonstrated that passenger attitude had a positive effect on in-flight shopping intention, and Buaphiban and Truong [10] showed that passenger intention to select LCCs was positively related to attitude.…”

“…In the present study, our research model uses the theory of planned behavior (TPB) to investigate the repurchase intention of premium economy passengers. The TPB model is a widely used methodology in air transportation and tourism research to understand psychological factors that affect the intention of customers [9][10][11][12][13][14].…”

Southeast Asian low-cost carrier airline competitiveness: A solution for economic growth

“…A seven level Likert agreement scale was used to evaluate LCC passenger responses, with '1' indicating 'strongly disagree', and '7' representing a response of 'strongly agree' (Buaphiban & Truong, 2016). The survey also consisted of five sections containing a total of 58 items, of which nine items were concerned with the passenger's general characteristics, 21 items concerned with the service marketing mix, 15 items were concerned with service quality, four items were concerned with passenger expectations, and nine items examined LCC competitiveness.…”