2019
DOI: 10.22630/pefim.2019.22.71.38
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Evaluation of Target Market Segments for Enterprises

Abstract: The purpose of the article is to substantiate the emergence of new – and the development of existing – factors and segmentation criteria for meeting consumer needs and increasing the efficiency of marketing activities for Ukrainian enterprises under modern market conditions. The object of the research is to analyze the process of development and any increases in the effectiveness of marketing segmentation. The subject of research is the theoretical, methodical and practical provisions of the formation … Show more

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“…This step is important to enhance the value of Bajing Coffee as a pertinent target audience make the marketing activity more effective. In other words, segmenting audiences is known to be effective in perceiving sustainable competitive advantages (Wasilewska et al, 2019).…”
Section: Resultsmentioning
confidence: 99%
“…This step is important to enhance the value of Bajing Coffee as a pertinent target audience make the marketing activity more effective. In other words, segmenting audiences is known to be effective in perceiving sustainable competitive advantages (Wasilewska et al, 2019).…”
Section: Resultsmentioning
confidence: 99%