“…Considering the furniture industry, overconsumption can also result in environmental pollution induced by furniture waste accumulation (Szczurek et al ., 2021) and bring harmful consequences for people's health (Li et al ., 2018). In order to reduce the negative consequences of overconsumption, marketing communication has to be focused on the promotion of renewable materials in furniture production (Primožič and Kutnar, 2022), the possibility to recycle furniture (Cardozo et al ., 2023) and characteristics of sustainable furniture such as quality, security and eco-design (Savelli, 2017).…”