Evaluation of the Impact of Brand Purchase Involvement, Satisfaction, Experience and Brand Trust on Loyalty to Brand

Vazifehdoost, Hossein

doi:10.5901/mjss.2014.v5n20p3054

Cited by 14 publications

(16 citation statements)

References 14 publications

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“…Therefore, how to get customers to purchase commodities has become essential to marketers because customers have more opportunities to Prior studies involving phones brands such as Vazifehdoost el al. (2014) declared that brand experience, trust in brand, pleasure with brand, and symbolic brand value had direct effects on loyalty to brand (Vazifehdoost et al, 2014). Khundyz (2018) affirmed that brand image, customer satisfaction, brand trust, and promotion had direct impacts on brand loyalty (Khundyz, 2018).…”

Section: Introductionmentioning

confidence: 99%

Influence of Brand Trust, Perceived Value on Brand Preference and Purchase Intention

Dam¹

2020

JAFEB

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The aim of this research was to empirical examine the influence of brand trust, perceived value on brand preference, and purchase intention for branded phones. The samples were gathered by a convenient sampling method. We collected data from 285 consumers who were visiting electronic supermarkets in Ho Chi Minh City, Vietnam. The measurement used a 5-point Likert scale ranging from 1=completely disagree, and 5=completely agree. PLS-Partial Least Squares method was performed to analyze the measurement model and the structural model. The study model was proposed from prior research. We had assessed the reliability of the scales through Cronbach's alpha and composite reliability. As well, we also had evaluated discriminant validity through the Fornell-Larcker criterion. The findings of the study demonstrated that brand trust had a significantly positive influence on brand preference. Likewise, the findings of the research also stated that brand trust had a positive impact on purchase intention. The results revealed that perceived value had a positive effect on brand preference. Furthermore, the outcomes show that perceived value had a positive influence on purchase intention as well. Furthermore, the findings of the research showed that brand preference had a positive effect on purchase intention.

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Section: Introductionmentioning

confidence: 99%

Influence of Brand Trust, Perceived Value on Brand Preference and Purchase Intention

Dam¹

2020

JAFEB

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“…Consumer satisfaction is generally described as a post-consumption appraisal of a particular good or service. It results from a customer's view of the value obtained (Rojas, 2010;Vazifehdoost et al 2014). Customer satisfaction is an individual situation linked to a person's feeling of pleasure or disappointment (Martin et al, 2008).…”

Section: Tourist Satisfactionmentioning

confidence: 99%

Trip Quality, Tourist Satisfaction, and Behavioral Intention on The New Tourism Destination: A Case Study in Pabangbon Panoramic Hill, West Java

Suprina¹,

Gantina²

2020

JTHS

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“…This might have resulted in abysmally low prices and, ultimately, lower profit margins in the industry. It has been asserted that favourable word-of-mouth behaviour (WOM), high level of satisfaction, and trust have a significant and positive effect on loyalty (Alhulail, Dick, & Abareshi, 2018;Akbar & Parvez, 2009;Vazifehdoost, Rahnama, & Mousavian, 2014). Greater loyalty is also linked to high market share, price premium, a barrier to entry of rival firms, resistance to rival activities, and long-term profitability (Aaker, 1991).…”

Section: Introductionmentioning

confidence: 99%

The Relationship between Word-of-Mouth, Satisfaction, Trust and Loyalty in Herbal Medicine Industry

Oppong¹,

Gyawu²,

Yawson³

2021

jeb

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Favourable word-of-mouth, customer satisfaction and trust are essential elements for strengthening customer brand loyalty to gain a sustainable advantage in a competitive market. However, there is a relative scarcity of research on the impact of word-of-mouth and customer satisfaction on brand loyalty through the mediated role of brand trust in the herbal medicine market. Consequently, this research aimed to assess the impact of word-of-mouth and customer satisfaction on loyalty through the mediating role of trust in the herbal medicine market. A survey questionnaire was utilised to obtain empirical data from a sample of 265 customers through systematic sampling strategy. Covariance-based structural equation modelling was employed to examine the hypotheses formulated to achieve the aim of the study. The research established that positive word-of-mouth, satisfaction, and trust significantly impact loyalty in the herbal medicine market. More importantly, the research indicated that the customers` trust partially mediated the impact of word-of-mouth and customer satisfaction on loyalty in the herbal medicine market. Hence, this research contributes to advancing the extant brand management literature by establishing the intervening role of trust in the relationship between word-of-mouth, satisfaction and loyalty in the herbal medicine market. This research further provides a reference point to encourage the practitioners to develop and track the customers` word-of-mouth, satisfaction and brand trust to enhance loyalty in the industry.

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Evaluation of the Impact of Brand Purchase Involvement, Satisfaction, Experience and Brand Trust on Loyalty to Brand

Cited by 14 publications

References 14 publications

Influence of Brand Trust, Perceived Value on Brand Preference and Purchase Intention

Influence of Brand Trust, Perceived Value on Brand Preference and Purchase Intention

Trip Quality, Tourist Satisfaction, and Behavioral Intention on The New Tourism Destination: A Case Study in Pabangbon Panoramic Hill, West Java

The Relationship between Word-of-Mouth, Satisfaction, Trust and Loyalty in Herbal Medicine Industry

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