Influence of Brand Trust, Perceived Value on Brand Preference and Purchase Intention

Dam, Tri Cuong

doi:10.13106/jafeb.2020.vol7.no10.939

Cited by 81 publications

(78 citation statements)

References 41 publications

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“…The dependent variable of the current study (i.e., behavioral intention) was purchase intention, which can be defined as the probability that a consumer is willing to take a specific purchase action [40]. Purchase intention, which reflects the motivational intention of purchasing a product, is a validated predictor of buying behaviors [39,41,42].…”

Section: Theory Of Planed Behavior and Purchase Intentionmentioning

confidence: 99%

The Impact of the Fear of COVID-19 on Purchase Behavior of Dietary Supplements: Integration of the Theory of Planned Behavior and the Protection Motivation Theory

et al. 2021

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This study aimed at assessing the impacts of the fear of COVID-19 on consumer buying behavior toward dietary supplements. This investigation was a cross-sectional study in which literate adults regardless of gender over the age of 20 were recruited from three pharmacies in three different districts of Wuhan City, China. A total of 598 questionnaires were analyzed after excluding 10 with incomplete information. The current study demonstrated that attitudes, subjective norms, and perceived behavioral control had a positive impact on the intention of purchasing dietary supplements. Fear of COVID-19 was related to an enhanced purchase intention toward dietary supplements. Attitudes, subjective norms, and perceived behavioral control were significant factors that mediated the association between the fear of COVID-19 and the purchase intention of dietary supplements. This study helps provide practical advice for stakeholders in the pharmaceutical and healthcare industries to tailor appropriate strategies for improving product promotion or healthcare-related interventions.

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Section: Theory Of Planed Behavior and Purchase Intentionmentioning

confidence: 99%

The Impact of the Fear of COVID-19 on Purchase Behavior of Dietary Supplements: Integration of the Theory of Planned Behavior and the Protection Motivation Theory

et al. 2021

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“…Research that links brand trust with brand loyalty, as conducted by Ahmed (2014); Jha (2014); Etemadifard et al (2016); Bastian (2014); Khoa, (2020); Wu, et al (2020) show that brand trust has a significant positive effect on brand loyalty. Brand trust is an important factor in building brand loyalty, because to build consumer trust in social media related to the products or services offered, so that companies can build consumer emotion, this is as stated by Dam (2020) that brand trust contributes to the tendency of customers to behave towards attitudes towards a brand.…”

Section: Introductionmentioning

confidence: 99%

Social Media Marketing and Brand Loyalty: The Role of Brand Trust

Puspaningrum¹

2020

JAFEB

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This study examines the relationship between social media marketing and brand loyalty through brand trust. Respondents were drawn from customers of McDonald's, Malang City, East Java Province, Indonesia. For this study, 130 questionnaires were distributed and data were analyzed using the Structure Equation Model (SEM) version 22 of the AMOS (Analysis of Moment Structure) application. The results showed that social media marketing had an impact on increasing McDonald's brand trust and brand loyalty. Brand trust influences brand loyalty and brand trust can mediate the influence of social media marketing on McDonald's brand loyalty. The findings prove that brand trust can mediate the effect of social media marketing on customer loyalty to McDonald's brand. These results can be explained by the fact that marketing strategies through social media marketing, such as making it easy for customers to get information related to McDonald's on social media, can contribute to customer trust and that trust is formed because McDonald's always pays attention to the quality of the products offered. Brand trust can mediate the influence of social media marketing on customer loyalty to McDonald's brand. This means that information related to McDonald's on social media is proportional to the quality of the product offered.

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“…Trust, as one of the necessary elements to maintain long-term relationships between people, also applies to the association between brands and shoppers. In much of the branding literature, some scholars have said that brand trust will be a precursor to influencing purchase intention preferences [9].…”

Section: Definition and Developmentmentioning

confidence: 99%

Analyzing the Factors Affecting Purchase Intention: The Case of Estee Lauder Company

Liu¹

2022

BCPBM

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In the 21st century, Chinese consumers' consumption of beauty products is on the rise and international brands dominate the Chinese market but are now facing the threat of increasingly competitive domestic brands. This paper uses the international brand Estee Lauder as an example to explore how Estee Lauder influences consumers' purchase intentions. This paper combines some research on consumer intentions to propose three elements that influence consumer intentions perceived value, brand trust, and brand attitude. SWOT Analysis research method is used to analyze Estee Lauder's 4P marketing strategy. This study concluded that product quality, brand reputation, and social media promotion are the factors that influence perceived value, brand trust, and brand attitude respectively, i.e., the factors that influence consumers' purchase intention. Therefore, international brands can adjust and improve their marketing strategies to meet consumer needs based on these three factors. This study provided some insights into the future trends of international brands in the Chinese beauty market.

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Influence of Brand Trust, Perceived Value on Brand Preference and Purchase Intention

Cited by 81 publications

References 41 publications

The Impact of the Fear of COVID-19 on Purchase Behavior of Dietary Supplements: Integration of the Theory of Planned Behavior and the Protection Motivation Theory

The Impact of the Fear of COVID-19 on Purchase Behavior of Dietary Supplements: Integration of the Theory of Planned Behavior and the Protection Motivation Theory

Social Media Marketing and Brand Loyalty: The Role of Brand Trust

Analyzing the Factors Affecting Purchase Intention: The Case of Estee Lauder Company

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