In this study, we present a systematic scheme to identify the material parameters in constitutive model of hyperelastic materials such as rubber. This approach is proposed based on the combined use of general regression neural network, experimental data and finite element analysis. In detail, the finite element analysis is carried out to provide the learning samples of GRNN model, while the results observed from the uniaxial tensile test is set as the target value of GRNN model. A problem involving parameters identification of silicone rubber material is described for validation. The results show that the proposed GRNN-based approach has the characteristics of high universality and good precision, and can be extended to parameters identification of complex rubber-like hyperelastic material constitutive.