Evaluation of the persuasive features of hotel chains websites: A latent class segmentation analysis

Díaz, Estrella; Koutra, Christina

doi:10.1016/j.ijhm.2012.11.009

Cited by 77 publications

(42 citation statements)

References 34 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Consequently, a significant amount of work has been done to either extend established marketing models to include elements of digital marketing [23] or build new theoretical paradigms [68] to assess and evaluate marketing over the web. With the exception of a few [26], [109], [125], researchers have concurred that the effectiveness of marketing efforts of firms trading online should be assessed by evaluating their websites [32], [79], [82], [87], [91]. This is because, for e-tailers, a website is not just a platform for digitally representing the company and its products or services; rather, it serves as the prime mode of revenue generation, and is the main (if not the sole) contact point between the buyer and the seller.…”

Section: Introductionmentioning

confidence: 99%

Website Appeal: Development of an Assessment Tool and Evaluation Framework of E-Marketing

Abdallah

Jaleel

2015

J. theor. appl. electron. commer. res.

View full text Add to dashboard Cite

The aim of this study is twofold; firstly, to develop a comprehensive measure that quantitatively assesses an e-store's web appeal, and secondly, to propose a framework that evaluates effectiveness of online marketing efforts in terms of overall appeal of e-tailing sites. The paper adopts a hybrid approach to website assessment which involves studying both information system elements and dimensions of e-marketing to define and measure the concept of web appeal. A total of five information system elements and seven e-marketing elements were identified as essential components of web appeal, and were used to build a measurement instrument. The instrument's validity was confirmed by testing it across 80 e-stores in the Middle East and its usefulness with respect to the identification of an e-store's strengths and weaknesses was established. In addition to being a measure of overall web appeal, the instrument also contributes towards conceptualization of a theoretically sound framework that aligns elements of web appeal to e-marketing objectives. This model provides a systematic criteria for comparing websites, and offers valuable insights into how website attributes can be used to achieve desired performance in terms of attracting, engaging, and retaining customers, as well as competing with rival stores.

show abstract

Section: Introductionmentioning

confidence: 99%

Website Appeal: Development of an Assessment Tool and Evaluation Framework of E-Marketing

Abdallah

Jaleel

2015

J. theor. appl. electron. commer. res.

View full text Add to dashboard Cite

show abstract

“…In contrast, Escobar-Rodríguez and Carvajal-Trujillo (2013) found that the websites of many hotels are starting to incorporate new online tools, such as social media, in order to maintain closer relationships with customers and investors. Díaz and Koutra (2013) evaluated persuasive features of hotel chains' websites. They separated hotel chains into categories and then proceeded to segment hotel chains into types according to the persuasiveness of their websites, using latent class segmentation.…”

Section: Literature Reviewmentioning

confidence: 99%

Hotel websites characterisation framework for consumer’s information needs

Ramos

Correia

Rodrigues

et al. 2016

TMS

View full text Add to dashboard Cite

Online presence is essential for tourism organisations, and the quality of websites can influence customers. In the case of hotels, there are many studies to evaluate website performance based on functionality, usability and other factors, much less on the amount of different information available to the consumer. In the near future by using Big Data it is expected that hotel websites will be dynamic, they will adapt themselves on-the-fly, showing personalized information to each consumer. Different consumers will have different websites (information' available) from the same hotel. This paper presents a framework for the characterisation of hotel websites, focusing on the amount of information available to the consumer in each website, which was applied in a case study during the last months of 2013 to the websites of five-star hotels that operate in the tourist region of the Algarve, Portugal. The framework allowed to identify a set of exhaustive indicators for hotel website characterisation, which were then grouped into ten fundamental information dimensions. These dimensions further fell into four dimension groups. Finally, it is presented and discussed quantitative and qualitative evaluations, that illustrates which indicators and dimensions are more often considered on hotel websites to satisfy the consumer's information needs.Keywords: Website characterisation, tourism, hospitality, content analysis, website quality. ResumoA presença online é essencial para as organizações de turismo, e a qualidade dos seus websites pode influenciar os consumidores. No caso dos hotéis, existem muitos estudos para avaliar o desempenho do website com base, entre outros fatores, nas suas funcionalidades e na usabilidade, no entanto, existem poucos sobre a quantidade de diferentes informações disponíveis para o consumidor. Num futuro próximo, através da utilização de Big Data, espera-se que os websites dos hotéis sejam dinâmicos, que se adaptem em tempo real e que apresentem informações personalizadas para cada consumidor. Este artigo apresenta um referencial para a caracterização dos websites de hotéis, com foco na quantidade de informações disponíveis para o consumidor, o qual foi aplicado num estudo de caso, durante os últimos meses de 2013, nos websites dos hotéis de cinco estrelas da região do Algarve, Portugal. A aplicação do referencial, permitiu identificar um conjunto exaustivo de indicadores para a caracterização dos websites, os quais foram agrupados em dez dimensões de informação, que por sua vez, foram agrupadas em quatro grupos. Por fim, são apresentadas e discutidas as avaliações quantitativas e qualitativas obtidas, que ilustram quais os indicadores e as dimensões mais contemplados em websites de hotéis para satisfazer as necessidades de informação do consumidor. Palavras-chave:Caracterização do website, turismo, hotelaria, análise de conteúdos, qualidade do website.

show abstract

“…In addition, the corporate website has evolved into a vital customer touchpoint and represents a new platform for customer interaction (Bradshaw & Brash, 2001;Pitt, Berthon, & Zinkhan, 2002;Zineldin, 2000). Diaz & Koutra (2013) argued that the reasons for this rapid increase in Internet usage are the numerous benefits that the Internet can provide to both the hotel and the consumer. Hotels can reduce their distribution costs and thus increase their profits as well as reach a larger potential target market (Law & Hsu, 2005), enhance service quality (Diaz & Koutra, 2013), gather information and make direct contact with potential customers (Rust & Lemon, 2001;Santouridis, Trivellas, & Tsimonis, 2012;Winnie, 2014), help retain customers and improve their satisfaction.…”

Section: Literature Review Website Marketing In the Hotel Industrymentioning

confidence: 99%

“…Diaz & Koutra (2013) argued that the reasons for this rapid increase in Internet usage are the numerous benefits that the Internet can provide to both the hotel and the consumer. Hotels can reduce their distribution costs and thus increase their profits as well as reach a larger potential target market (Law & Hsu, 2005), enhance service quality (Diaz & Koutra, 2013), gather information and make direct contact with potential customers (Rust & Lemon, 2001;Santouridis, Trivellas, & Tsimonis, 2012;Winnie, 2014), help retain customers and improve their satisfaction. In addition, websites were found to be one of the most effective ways for hotels to influence the travel plans of customers.…”

Section: Literature Review Website Marketing In the Hotel Industrymentioning

confidence: 99%

“…Many industries have made efforts to develop their Internet services and enhance their websites, particularly in the hospitality industry, in which the internet is a part of their marketing strategy to effectively communicate with their prospective visitors (Diaz & Koutra, 2013;Sigala, 2003;Yang & Lin, 2014). Additionally, high-quality websites are a critical component in tourism enterprises because today's tourists are increasingly searching online for information on tourism and accommodation and buying tourism-related products and services via the internet (Bieger & Laesser,In being consistent with the increasing demand for e-services, many hotels have established websites to promote their services and have gained an increased share of the online market (Lim, Abou-Shouk, & Megicks, 2013;O'Connor & Frew, 2002).…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Investigating the Success Factors of Hotel Websites: The Case of Egyptian Hotels

Khalifa¹,

Abou-Shouk²

2015

Asia-Pac J Innov Hosp Tour

View full text Add to dashboard Cite

Abstract:The use of web as a marketing channel is on the rise rapidly worldwide. The majority of businesses across all industries including hotels, adopt web usage in order to satisfy their customers. Hotels adopt this new environment to communicate directly with travellers and offer customers who are willing to search for information the opportunity to book accomodation online. The study used a questionnaire to collect data from 311 hotel customers about their perceptions on Egyptian hotel websites. It employed structural equation modelling, an advanced multivariate technique to measure the dimensions of e-service quality of hotel websites and their effect on website competitiveness. The study's findings can help hotel marketing managers address defects in their websites and support their business competitiveness.

show abstract

Evaluation of the persuasive features of hotel chains websites: A latent class segmentation analysis

Cited by 77 publications

References 34 publications

Website Appeal: Development of an Assessment Tool and Evaluation Framework of E-Marketing

Website Appeal: Development of an Assessment Tool and Evaluation Framework of E-Marketing

Hotel websites characterisation framework for consumer’s information needs

Investigating the Success Factors of Hotel Websites: The Case of Egyptian Hotels

Contact Info

Product

Resources

About