Tourism was introduced in Elmina and Cape Coast, Ghana, Africa, in the late 1980s in part to assist in the reduction of poverty. However, more than 15 years later, the sector has not developed to the extent needed to significantly reduce poverty. A participatory approach to research indicated that the cause was a lack of capacity building. Existing definitions of capacity building are complex and elusive and so far it has not been used as a development objective but as a measurement to realize short-term results. A new clearer definition of capacity building is proposed that is based on the concept of four types of capital: social, human, physical, and financial. It is contended that this definitional clarification allows capacity building to be measured and assessed and therefore legitimately used as a development objective
TitleCyprus' image-a sun and sea destination-as a detrimental factor to seasonal fluctuations. Exploration into motivational factors for holidaying in Cyprus.Running Head: Cyprus' image-a sun and sea destination-as a detrimental factor
AbstractCyprus is established as a summer destination. To aid the destination in developing its winter season as well, this research uses a qualitative inductive approach to explore the tourists' current image of the island and their motivations of visiting it. The research indicates that the current image, which essentially portrays Cyprus as a sun-and-sea destination is thought to dissuade tourists from perceiving the island as a year-round destination. Nonetheless, increasing the pull factors of the destination through the development of unique special interest products can help in extending the tourism season as well as broaden its narrow image.
This study develops a hybrid, bottom-up approach to field research, namely Rapid Situation Analysis, and implements it in Ghana. It draws on elements from two existing participatory methodological approaches: Rapid Rural Appraisal and Participatory Rural Appraisal. The approach was developed to suit the particular needs of investigating corporate social responsibility practices, sustainable development and poverty reduction through tourism, a fragmented sector which tends to be ambiguous and unstructured and lack cohesion (unlike, for example, agriculture or primary health care, both of which are familiar territory for Rapid Rural Appraisal and Participatory Rural Appraisal). The Rapid Situation Analysis bottom-up approach to data gathering was underpinned by supporting methods, including participant and direct observation, in-depth interviews, stakeholder focus groups and informal conversations.Moreover, the multiple methods were further enriched by the collection of visual data in the form of moving and still images. These research findings were fed back to the communities at the centre of the research.
Seasonal fluctuations of demand are regular in the Mediterranean islands. this could be attributed to the distinct qualities of island destinations, their vulnerability, peripherality, and isolation. this article aims to determine whether Cyprus has the geographical and governance qualities needed to address seasonality, by diversifying its tourism product. An exploratory, interpretive, inductive approach to research was undertaken with key informers within the industry to investigate these issues. the findings indicate that Cyprus has the necessary geographical features to address seasonality. however, there is high dependency on small number of tour operators, air travel companies, the narrow sun-and-sea product, and governmental control, which prevents winter tourism development.
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