The main objective of the present study was to evaluate the physicochemical quality of raw cow milk produced in Fkih Ben Saleh, one of the major milk production areas in Beni Mellal-Khenifra region in Morocco located in the North-Centre of Morocco. Physicochemical quality of raw milk was determined by assessing the analysis of Fat Content "FC", Protein Content "PC", Total Solids "TS", Solids No-Fat "SNF", Acidity "Ac", Brix "Bx", Density "Ds", Temperature "T°" and Alcohol Test "AT", using recognized standardized methods and infrared methods for better assessing of characteristics (fat, protein, total solids and no-fat solids contents). The results obtained from this study showed an average ranging from 34.