Evaluation of the price-value perception of customers in Swiss hotels

Varini, Kate; Engelmann, Ralph; Claessen, Bernd; Schleusener, Michael

doi:10.1057/palgrave.rpm.5170048

Cited by 27 publications

(19 citation statements)

References 11 publications

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“…The analysis included four-and five-star hotels in six major European cities, as research suggests many economy and midscale hotels offer just a single price based on season or day of the week (Canina & Enz, 2006;Murphy, Schegg, & Qiu, 2006). Such practices, however, are less a deliberate strategy and more a reflection that such properties prefer the simplicity of a single price irrespective of demand, point of sale, and other external factors (Varini, Engelmann, Claessen, & Schleusener, 2003). Excluding economy and midscale hotels from this study reduces their stabilizing effect on macrolevel pricing and helps clarify changing demand's effect on price.…”

Section: Sampling and Data Gatheringmentioning

confidence: 99%

Hotel Yield Management Practices Across Multiple Electronic Distribution Channels

O’Connor¹,

Murphy²

2008

Information Technology & Tourism

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In the hotel sector, yield management traditionally balances a supply of perishable room nights against demand by manipulating price and time of consumption. While widely accepted, Internetbased distribution channels with different cost structures complicate the process. Hotels must not only manipulate price in response to supply and demand, but must also choose which portfolio of distribution channels to use. This study investigates whether up-market European hotels use three yield management practices: varying room rates with market demand; varying participation in Internet channels with market demand; and differentiating rates on Internet channels in times of high demand. Introducing the concept of a consumer price index for hotel rates, the study found that while one quarter use the first technique, use of the two other practices was considerably lower, suggesting a lack of sophisticated yield management among participants.

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Section: Sampling and Data Gatheringmentioning

confidence: 99%

Hotel Yield Management Practices Across Multiple Electronic Distribution Channels

O’Connor¹,

Murphy²

2008

Information Technology & Tourism

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“…Abrate & Viglia, ; Alegre & Sard, ; Soler et al, ). Short‐term pricing tactics are specifically recognized as fundamental to compete (Guizzardi, Pons, & Ranieri, ) maximizing revenue performance (Mauri, Sainaghi, & Viglia, ), influencing the attractiveness of products and hence, both the customers' transaction‐specific, cumulative satisfaction, and willingness to pay (Homburg, Koschate, & Hoyer, ; Varini, Engelmann, & Claessen, ). This is clearly shown in the not strictly hedonic model proposed by Abrate and Viglia ().…”

Section: Review Of the Literaturementioning

confidence: 99%

Does advance booking matter in hedonic pricing? A new multivariate approach

Guizzardi

Angelini

Pons

2019

Journal of Tourism Research

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We consider prices across the advance bookings as a multivariate variable, modelling the time effect by means of a structural vector autoregression. Its unit-specific fixed effect is taken as the dependent variable in a set of hedonic regressions allowing us to estimate the marginal contribution to price of the (time-invariant) attributes along the price trajectory. Results from our two-step approach indicate that although past occupancy rates, events, bank holidays, and seasonality differentiate pricing strategies across advance bookings, time-invariant services/attributes tend to increase in hedonic value as the advance booking period decreases, reducing the contribution of dynamic pricing. K E Y W O R D Sbusiness tourism, dynamic pricing, fairs, Milan, seasonality, structural vector autoregression

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“…In general, we can evaluate the evolution by the statement that clients from the younger age group evaluated this factor better on average than the members of the older generation. This could refer to either the higher demands of older clients (Varini, Engelmann, Claessen, Schleusener, 2003) or the less will these older clients have in tolerating the misconduct in the maintenance and hygiene of the accommodation units.…”

Section: The Age Impactmentioning

confidence: 99%

The impact of visitor segments on the perception of the quality of the product of accommodation establishments

Švec¹,

Pícha²,

Gilliam³

et al. 2013

Acta Univ. Agric. Silvic. Mendelianae Brun.

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The aim of the paper is to evaluate differences in the quality perception among particular segments of demand. Data for analysis were collected by means of the questionnaire survey among clients of accommodation establishments. The research in accommodation establishments succeeded to identify four factors of the perception of quality of services provided in those establishments, when only accommodation and catering services were taken into consideration. Age appeared to be an important criterion for the evaluation the of the quality of offered services as the differences in the quality perception among particular age groups were proved for three of four identified factors of the quality perception. The factors are as follows: “environment of the accommodation establishment”, “hygiene in accommodation establishment”, “service in the catering part of the establishment” and “quality of the meals”. The duration of stay as well as the gender of the respondents influences the quality of perception only in the perception of the “quality of meal” factor. Compared to the duration of stay, the repetition of the stay is a considerably important factor in causing the variability of the answers on the rate of the quality perception. The purpose of travel was also proven to be a criterion affecting the rate of the quality perception of the first three factors, whereas the impact of the criterion “client’s travel companionship” was proven in case of the first and third factor.

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Evaluation of the price-value perception of customers in Swiss hotels

Cited by 27 publications

References 11 publications

Hotel Yield Management Practices Across Multiple Electronic Distribution Channels

Hotel Yield Management Practices Across Multiple Electronic Distribution Channels

Does advance booking matter in hedonic pricing? A new multivariate approach

The impact of visitor segments on the perception of the quality of the product of accommodation establishments

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