“…Interestingly, research studies, in the later 21st century, began conducting descriptive research and investigated the antecedents of hotel and travel agencies’ performances that was operationalized using BSC ( Abdel-Maksoud et al, 2016 ; Nazarian et al, 2017 ; Patiar and Mia, 2009 ; Pool et al, 2017 ; Salehzadeh et al, 2015 ; Wu and Chen, 2012 ; Wu and Lu, 2012 ). Another prominently researched topic that emerged was the use of BSC as a framework to construct performance measurement tools that aided website evaluation of destination management organizations ( Feng et al, 2003 ), convention and visitor bureaus ( Kim and Njite, 2009 ; Myung et al, 2005 ; Stepchenkova et al, 2010 ), national tourism organizations ( Douglas and Mills, 2004 ), bed and breakfast (B&Bs) ( Kline et al, 2004 ), small wineries ( Yuan et al, 2004 ), and hotels ( Kim et al, 2014 ; Kim and Kim, 2010 ). While researchers have actively used BSC as a framework for website evaluation, another study by Aureli and Del Baldo (2019) did not find a widespread use of BSC amongst convention bureaus in Italy.…”