2009
DOI: 10.1080/15256480903088345
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Evaluation of Web Site Performance: Korean Convention Centers

Abstract: With strong government support for the convention industry, several international-scale convention centers have been established in major cities in Korea. The convention centers have developed Web sites as an online marketing tool for meeting planners. The purpose of the study is to identify and compare the current performance level of the Korean convention centers' Web sites and to provide useful strategies to improve Web site performance. The results revealed that the Korean convention centers should improve… Show more

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Cited by 8 publications
(5 citation statements)
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“…Schmidt et al (2008) constructed an instrument for measuring website characteristics and their implications on website performance according to customer preferences. Kim and Njite (2009) assessed the website performance of Korean convention centers using the BSC approach and determined the critical success factors for website performance evaluation from consumers’ perspective. The results suggested that Korean convention centers should improve the customer- and marketing-related aspects of their websites.…”
Section: Findings and Discussionmentioning
confidence: 99%
“…Schmidt et al (2008) constructed an instrument for measuring website characteristics and their implications on website performance according to customer preferences. Kim and Njite (2009) assessed the website performance of Korean convention centers using the BSC approach and determined the critical success factors for website performance evaluation from consumers’ perspective. The results suggested that Korean convention centers should improve the customer- and marketing-related aspects of their websites.…”
Section: Findings and Discussionmentioning
confidence: 99%
“…The low score from the marketing perspective is a significant problem, as the use of Web sites as a marketing tool is a key factor determining ultimate success in the marketplace. Harnessing the modified balanced scorecard approach, Kim and Njite (2009) reveal that insufficient information in the customer-and marketing-related aspects are provided on eight renowned Korean convention centers' Web sites. Additionally, Stringam and Gerdes (2010) evaluate hotel Web sites from the usability perspective.…”
Section: Web Design and Analysismentioning
confidence: 99%
“…Interestingly, research studies, in the later 21st century, began conducting descriptive research and investigated the antecedents of hotel and travel agencies’ performances that was operationalized using BSC ( Abdel-Maksoud et al, 2016 ; Nazarian et al, 2017 ; Patiar and Mia, 2009 ; Pool et al, 2017 ; Salehzadeh et al, 2015 ; Wu and Chen, 2012 ; Wu and Lu, 2012 ). Another prominently researched topic that emerged was the use of BSC as a framework to construct performance measurement tools that aided website evaluation of destination management organizations ( Feng et al, 2003 ), convention and visitor bureaus ( Kim and Njite, 2009 ; Myung et al, 2005 ; Stepchenkova et al, 2010 ), national tourism organizations ( Douglas and Mills, 2004 ), bed and breakfast (B&Bs) ( Kline et al, 2004 ), small wineries ( Yuan et al, 2004 ), and hotels ( Kim et al, 2014 ; Kim and Kim, 2010 ). While researchers have actively used BSC as a framework for website evaluation, another study by Aureli and Del Baldo (2019) did not find a widespread use of BSC amongst convention bureaus in Italy.…”
Section: Overview and Analysis Of Included Studiesmentioning
confidence: 99%