Event Sebagai Media Branding Institusi

Abstract

Promotional activities at a corporate will progress if they have various innovative ideas in promoting products. In this case, not only through advertisements or offers or sponsorships and brochures, but it is necessary to add the latest ideas or breakthroughs in promotion to create a corporate brand. There are many things that companies can do to carry out promotions, one of which is to hold an event with Integrated Marketing Communication to increase pranding in institutions. This paper is an important conceptual framework in analyzing the urgency of envent as an institutional branding medium using the concept of Integrated Marketing Communication theory with management, communication and marketing approaches.Events as institutional branding media can be analyzed pre-designing strategies using three marketing conceptions, namely segmenting, targeting and positioning. The next stage is to understand the pattern of marketing communication strategies at institutions. This pattern is a combination of three disciplines, marketing, communication and strategic management which then results. The final step is the implementation of sponsorship events as a form of integrated marketing communication tools, the implementation of this process is described in a planning framework in achieving the institutional vision.Keywords: Event, Media & Branding

Islamic Boarding School Marketing Communication and Da'wah Through Tik-Tok

“…The development of the era that continues to change, marked by increasingly sophisticated technology cannot be denied. The existence of increasingly sophisticated technology, can facilitate all activities, one of which can be used as a tool for marketing activities (Putri, 2021). Marketing has undergone a significant transformation in Indonesia, marked by the existence of e-commerce and digital transactions changing the shopping culture that was previously face-to-face to online which eventually emerged a new market development, namely digital inbound marketing, where this new type of marketing focuses on attracting consumers who choose to interact with a particular company that provides something useful (Rachman, 2019).…”