Event Tradisi Sebagai Daya Tarik Kunjungan Wisatawan: Studi Kasus Pasar Kampong Koepat di Kabupaten Banyuwangi

Abstract

Effective promotional activities are very essential in the development of tourism in an area. Promotional mix is one of the marketing tools, it can be used to inform, persuade and remind potential tourists. Apart from its natural beauty, Banyuwangi is also famous for its traditional culture which can attract many tourists to come. Together with tourism development, traditional culture is carried out as a tourist place. This study analyzes the development of the Koepat village market in Boyolangu Village, Giri District, Banyuwangi Regency, as an atourist attraction. This tradition has been praised by many people since it was held in 2018, the community adopted it as "Kumpul tekO Punjer paPAT" (KOEPAT) with two goals, namely to support Banyuwangi Regency as a "tourism city" and to carry out the tradition in a more professional festival. so that not only to maintain the pride of the younger generation of the local community to preserve their traditions, but also as a unique tourist attraction in urban areas.