Eventos agroalimentarios y de productos típicos: instrumentos de promoción para un territorio del sur de Italia

Gregorio, Donatella Di; Guida, Arturo; Laganà, Valentina Rosa; Cannavò, Serafino; Nicolosi, Agata

doi:10.3989/pirineos.2022.177002

Cited by 2 publications

(2 citation statements)

References 42 publications

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“…In total, 26 variables were coded, following the order of the questions asked in the questionnaire. The data were processed, analyzed, summarized and interpreted to describe the characteristics of the sample, with the final aim of identifying the main explanatory variables, to highlight the distinctive attributes that most influence consumers' decision-making processes [67].…”

Section: Data Collectionmentioning

confidence: 99%

Consumption Preferences for Truffles and Truffle-Based Products: An Application of the PLS-SEM Model

Laganà,

Lombardi,

Di Gregorio

et al. 2024

Sustainability

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The truffle is a niche, valuable and ecological product exported and consumed all over the world. However, little is known about consumers’ preferences for truffles and truffle products. This study empirically explores the factors influencing their consumption in Italy. A PLS-SEM model was implemented and validated using an extended version of the theory of planned behavior, including consumers’ food-specific curiosity as an additional construct to basic constructs such as attitude, subjective norms and perceived behavioral control. The analysis allowed us to examine and verify the significance of the relationships between the factors and what impact they have on intentions to consume fresh and truffle-based products. The processing concerns of consumers were reached through face-to-face consultation with a semi-structured questionnaire. The results obtained suggested that consumers’ intentions in using truffles involve several factors, such as consumers’ personal experiences, organoleptic characteristics (aroma and taste), food safety, trust in the seller/brand, traceability information, the aspect of green products and, more generally, the protection of the environment and forests. The findings provided novel insights for researchers to understand the aspects of truffle consumption, and also represent a guideline for marketers to develop appropriate marketing tactics to grow the truffle business.

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Section: Data Collectionmentioning

confidence: 99%

Consumption Preferences for Truffles and Truffle-Based Products: An Application of the PLS-SEM Model

Laganà,

Lombardi,

Di Gregorio

et al. 2024

Sustainability

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“…[11,82]. The Market as an urban space for exchanges and relationships, a place for everyday life and conviviality [83]. For some years now, many European municipal markets have been moving in this direction, promoting social innovations, sustainable consumption, online services and home deliveries, the fight against waste, etc.…”

Section: The Possibility Of Open Innovation In Food Industry Includin...mentioning

confidence: 99%

The Impact of COVID-19 on Municipal Food Markets: Resilience or Innovative Attitude?

Fava

Laganà

Nicolosi

2022

Journal of Open Innovation: Technology, Market, and Complexity

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The pandemic has accelerated the search for innovative product/process/service solutions in city markets as well as the search for “open innovation challenges” more in line with current needs. The aim of the research is to understand the adaptation mechanisms of the local food system and, in particular, of the public space of the market system. The article analyses the change produced by the COVID-19 pandemic in the municipal markets of Sant Feliu de Guixols, Costa Brava, Spain. The data were collected through a semi-structured questionnaire administered to food sellers and contextually to a group of consumers. Factor analysis and the AGIL model were applied to the data collected and were confirmed with cluster analysis. The analysis highlights that the resilience of sellers is no longer sufficient and in many cases, they have equipped themselves with innovative solutions to meet the new customer demands arising from the pandemic (food delivery, e-commerce, take-away food, digital media, etc.). The document concludes with a discussion of food markets and innovations introduced in this period. Further studies can focus on the relationships between food practices and the transformation of urban spaces so that the food market can support new social practices that promote the food transition. The change would represent a switch which would provide traditionally less powerful actors, such as producers, the opportunity to reformulate the food supply chain in a way more linked to the territory. It would also create a resilient dimension for managing other possible food crises and present a challenge to achieving the ultimate goals of the businesses.

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Eventos agroalimentarios y de productos típicos: instrumentos de promoción para un territorio del sur de Italia

Cited by 2 publications

References 42 publications

Consumption Preferences for Truffles and Truffle-Based Products: An Application of the PLS-SEM Model

Consumption Preferences for Truffles and Truffle-Based Products: An Application of the PLS-SEM Model

The Impact of COVID-19 on Municipal Food Markets: Resilience or Innovative Attitude?

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