Queering the Map ( queeringthemap.com ) is a novel digital platform: a storymap, an anonymous collaborative record, an archive of queer experiences. To contribute to the platform, visitors make their own mark by clicking on an empty space on the map. As to what visitors contribute, the platform’s About section suggests, simply, ‘If it counts for you, then it counts for Queering the Map’. In this article, we probe this guiding principle. What does count in this context? What matters in the queer archive? Drawing on interviews with 14 site users and an analysis of nearly 2000 stories pinned to Australia on the map, we consider what platform practices reveal about queer collective memory-making, to illuminate the how and why of a queer archive. We see that relatability matters because of the affective, affirming and community-building seeds it can generate; situation matters because it is through participatory practices that recognition, visibility and community place- making are enacted; and, the everyday matters as the archive’s visitors collectively claim and gift their varied personal experiences. Through these themes we explore queer contributions or how site visitors are oriented towards giving something of themselves to the archive. We discuss how archival properties of the platform are key to (queer) participation, and to meaning-making – as distinct, as queer, as a valued record. Queering the Map, we argue, is significant in how space is made for queer representation, carving new contours for archival ‘evidence’ and community histories.