Despite a growing body of work in nickel catalysis, the potential of organo-photocatalyst serving both as an arene ligand and a sensitizer remains underexplored. Here, we describe such an organo-photocatalyst to promote arylation of alcohols. Mechanistic studies suggest that the formation of sandwich complex via weak arene/nickel interaction and the resulting dexter energy transfer be responsible for this activity. This interaction provides a mechanistically alternative strategy for challenging carbon-oxygen bond assembly, where the elementary steps in transition metal catalysis previously facilitated by intermolecular photoevents replaced by more efficient intramolecular ones. With only 0.05 mol% photocatalyst loading and 8 mol% nickel bromide, a series of alcohols, diols and triols were (mono)arylated with (hetero)aryl bromides and chlorides. Importantly, many bioactive molecules and active pharmaceutical ingredients containing multiple hydroxyl groups could be efficiently monoarylated, too. This work provides a new approach to access bioactive aryl ethers, but also lights on a highly desirable direction to manipulate the catalytic reactivity of earth abundant nickel.