The excited‐state proton transfer reactions of 1‐naphthol(H2O)n and 1‐naphthol(NH3)n clusters are compared. Both exisiting and new data suggest that the two systems may react in strikingly different fashions, roughly corresponding to non‐adiabatic and adiabatic limiting cases, respectively. In water clusters, the reaction is kinetically limited by solvent motion, and there is a strong dynamic interaction involving the water and two lowest electronic excited states, which thereby invert. In ammonia clusters, the excited states appear to be premixed by the the stronger base, and the reaction may proceed in a rapid manner, resembling intracluster vibrational relaxation, with relatively little solvent reorganization.