“…Considerable progress has been made towards understanding the physical basis of these shifts [8][9][10][11][12][13][14][15][16], their dependences on substituent effects [8,10,12,[16][17][18][19][20][21][22][23][24][25][26][27][28], and their correlations with the substrate reactivity [22,[25][26][27][28]. An interesting finding is the anomalous (reverse) substituent effect on the chemical shift at the a-carbon ðd C a Þ of an unsaturated side chain (containing a C=C, C:C, C=N, C:N, or C=O group) of an aromatic compound: an electron-withdrawing substituent causes an upfield shift at the a-carbon [8,10,12,[16][17][18][19][20][21][22][23][24][25] in contradiction to the expected decrease in the electron population there.…”