Evolução histórica da pesquisa em Marketing Internacional no Brasil

Abstract

This research aims to identify and describe the scientific production stage about the International Marketing in Brazil. Through qualitative meta-analysis 70 published studies were found, 42 articles of national journals and events in the area of administration, as well as 28 Theses and Dissertations developed in Brazilian higher education institutions with master's and doctoral CAPES concept 4 until 7 in the Administration area. A descriptive research was developed by the application of qualitative meta-analysis with longitudinal perspective, 10 variables were analyzed individually ordained as Article, Thesis and Dissertation, and broke for the analysis of periods set by targeting the 14-year study (1997-2010). The conclusions led to the understanding that scientific research in the area of International Marketing are still few, however, show growth.

Meta-Analysis as a Research Tool: A Systematic Review of Bibliometric Studies in Administration

“…In turn, qualitative meta-analysis emerges as secondary and originates from the quantitative meta-analysis, with the main objective of grouping a big amount of primary studies to combine the findings and outline a broader portrait of a given phenomenon (Beaucher & Jutras, 2007;Galvão & Steiner, 2013). According to Paterson (2001), qualitative meta-analysis can also be referred to as a qualitative research meta-study.…”

“…The qualitative meta-analysis objectives are the development of theories, high-level abstraction, and generalization, in order to make qualitative results more viable for practical application (Estabrooks, Field, & Morse, 1994;Jensen & Allen, 1996;Galvão & Steiner, 2013). According to Schreiber, Crooks, and Stern (1997), there are three purposes related to meta-analysis theory.…”