“…Feelings of distance from family and heritage can also arise as consequences of preference change. As the daughter of an 13 See, for example, Güth and Yaari (1992), Güth (1995), Huck and Oechssler (1999), Koçkesen, Ok, and Sethi (2000), Ely and Yılankaya (2001), Ok and Vega-Redondo (2001), Sandholm (2001) and Sethi and Somanathan (2001). 14 Indeed, Festinger's (1957) dissonance theory is explicit in linking preference change to psychic discomfort.…”