Evolution of the Online Grocery Shopping Experience during the COVID-19 Pandemic: Empiric Study from Portugal

Gomes, Sofia; Lopes, João M.

doi:10.3390/jtaer17030047

Cited by 47 publications

(52 citation statements)

References 70 publications

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“…This research differs from previous publications in several aspects. While recent publications, e.g., by Tyrväinen and Karjaluoto [ 49 ], Gruntkowski and Martinez [ 48 ], Shen [ 46 ], Younes et al [ 54 ], Gomes and Lopez [ 55 ] and Eriksson and Stenius [ 56 ] are based on survey data, we provide an empirical analysis based on real purchase data. This allows us to observe purchases of the same households before, during and after the pandemic to show the evolution of offline and online grocery shopping.…”

Section: Discussionmentioning

confidence: 99%

The impact of COVID-19 pandemic restrictions on offline and online grocery shopping: New normal or old habits?

Brüggemann

Olbrich

2022

Electron Commer Res

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The COVID-19 pandemic is changing future trends in retailing and e-commerce immensely. Recent research revealed a considerable increase in online grocery shopping (OGS) since the COVID-19 pandemic started. In addition, current statistics indicate a steady increase in OGS over the coming years. Despite this, less is known about whether consumers’ behavior is evolving to a ‘new normal’ or returning to ‘old habits’ after pandemic restrictions are withdrawn. To address this research gap, we operationalize and empirically analyze offline and online purchasing behavior before, during, and after pandemic restrictions. To this end, we use an extensive household panel dataset of 17,766 households reporting their purchases before, during and after the first lockdown in Germany in 2020. Our findings on offline purchase patterns show that while more than 10% of the consumers avoided brick-and-mortar retail during the lockdown, almost all of them returned afterwards. Looking at online purchase patterns, we find high volatility in OGS for both separate and combined purchase patterns. The combined analysis of purchase patterns (online and offline), reveal that households that avoided brick-and-mortar stores during the lockdown did not switch (completely) to the online channel. Based on our findings that consumers are still in reach of brick-and-mortar retailers we suggest offline retailers act now to retain their customers, e.g., by offering competitive benefits in their stores. OGS operators should urgently analyze the customer churn revealed in this analysis and derive measures to retain them. They do not seem to have succeeded in retaining their customers and keeping them loyal to the online channel during the entire observation period. Even worse, they also failed to convince consumers to use OGS who stayed at home due to the lockdown. The fact that a total of 96.75% of the observed consumers did not practice OGS at all shows that OGS in Germany was in 2020 still in its infancy. However, as current statistics forecast a further substantial increase in OGS over the coming years, our results are increasingly relevant for brand managers, brick-and-mortar retailers and OGS providers in Germany and beyond.

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Section: Discussionmentioning

confidence: 99%

The impact of COVID-19 pandemic restrictions on offline and online grocery shopping: New normal or old habits?

Brüggemann

Olbrich

2022

Electron Commer Res

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“…However, it is still important to remember that some people may still have difficulty in overcoming the impact of pandemic on their mental health (Gelles et al, 2020). In general, it is important to realize that Pandemi Covid-19 has and will continue to have a significant impact on the mental health of the Nigerian people and throughout the world (Gomes & Lopes, 2022). Protection and proper mental health treatment must be available for those in need.…”

Section: Resultsmentioning

confidence: 99%

Comparison of Public Mental Health in Nigeria During the Pandemic and the New Normal

Snema

2022

JCHP

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Public mental health in Nigeria during the COVID-19 pandemic and the “new normal” that followed after the pandemic. We will analyze the impact of the pandemic on the mental health of the Nigerian people and how society has responded. In addition, we will also evaluate policies that have been implemented by the government and health institutions to address mental health problems caused by the pandemic. The COVID-19 pandemic has caused widespread anxiety and depression around the world, including in Nigeria. Some of the factors causing mental health problems in Nigeria during the pandemic include social isolation, economic uncertainty and fear of infection. However, after the pandemic, there have been some changes in Nigerian society that have made the mental health situation better compared to the pandemic, such as better access to mental health services, and stronger social support. Meanwhile, the Nigerian government has issued policies aimed at addressing mental health problems resulting from the pandemic, such as free counseling services and mental health support programs. However, there are still several obstacles that impede the effectiveness of this policy, such as a lack of adequate medical personnel, lack of access to mental health services in rural areas, and lack of financial support from the government. Overall, the COVID-19 pandemic has negatively affected the mental health of the Nigerian people. However, with the positive changes in society and the policies implemented by the government, it is hoped that the current mental health situation in Nigeria will be better than during the pandemic. However, there is still a need for stronger efforts from the government and health institutions to tackle mental health problems in Nigeria.

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“…These factors have also expanded with additional ideas such as subjective norms (Quevedo-Silva et al, 2016;Wen et al, 2022), trust (Wen et al, 2022), consumer learning (Thomas-Francois and Somogyi, 2022) and lifestyle (Quevedo-Silva et al, 2016). Recently, the effects of the COVID-19 pandemic on consumer behavior toward online shopping for food and groceries have been investigated widely (Ali et al, 2020;Rout et al, 2022;Shen et al, 2022b;Gomes and Lopes et al, 2022;Wen et al, 2022). We reviewed the previous studies, to the best of our knowledge, there are no studies on consumers' drivers affecting online food shopping.…”

Section: Introductionmentioning

confidence: 99%

“…Focusing on the last few years, consumers have substantially engaged in food shopping through the Internet because of the COVID-19 pandemic (Eriksson and Stenius, 2022; Gomes and Lopes, 2022). The pandemic has stimulated the consumers' perception and habits positively towards online shopping for food due to some unexpected changes in people's daily lives such as temporary curfews, the disrupted supply chain and fear of being in crowded places (Rout et al ., 2022; Oliveira et al ., 2021).…”

Section: Introductionmentioning

confidence: 99%

Evaluation of consumers' motivations to do online food shopping in Turkey

Seçer

Yazar²,

Bulut³

2023

BFJ

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PurposeThis study aims to reveal consumers' internal and external motivations to prefer online food shopping. The paper proposes an integrated model including aspirations, capabilities, subjective norms (divided into online resources and offline resources), perceived value and traditionalism to examine their effects on consumers' intention to do online food shopping.Design/methodology/approachA cross–sectional design was used to understand which factors affect consumers' intention to do online food shopping. The data were collected from a total of 400 people via an online survey. The conceptual model was tested using structural equational modeling to understand the relationships between the factors.FindingsThe results suggest that the conceptual framework can be used to have a better understanding of consumers' internal and external motivations to do online food shopping. The study proves that aspirations have a considerable direct effect on and a mediating role between capabilities, subjective norms from online resources, traditionalism and the effect of COVID-19 pandemics and the intention. Also, traditionalism was found to be an antecedent for consumers to prefer online food shopping.Practical implicationsThis study reveals better insights for the sellers, marketers and system providers dealing with supplying food products through online channels. The findings suggest that the stakeholders take into consideration aspirations, capabilities, subjective norms, perceived value and traditionalism to organize their activities in food marketing in the online area.Originality/valueIn this study, aspirations–capabilities framework was adopted and confirmed within consumers' online food shopping domain. Also, it was proved that traditionalism was a driver of individuals' intention to do online shopping for food products.

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Evolution of the Online Grocery Shopping Experience during the COVID-19 Pandemic: Empiric Study from Portugal

Cited by 47 publications

References 70 publications

The impact of COVID-19 pandemic restrictions on offline and online grocery shopping: New normal or old habits?

The impact of COVID-19 pandemic restrictions on offline and online grocery shopping: New normal or old habits?

Comparison of Public Mental Health in Nigeria During the Pandemic and the New Normal

Evaluation of consumers' motivations to do online food shopping in Turkey

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