Evolutionary Marketing Strategies for New High-Technology Product Sales: Effects of Customers’ Innovation Adoption

Interactions Between Traditional and Reversed IT Adoption: How Incumbent Devices Affect Cross-Situational Specialization of New Entries

“…However, the traditional understanding of IT adoption involving individuals and organizations emphasizes a top-down perspective, in which, for instance, an organization's IT department identifies a need for, chooses, and acquires a new technology for the organizational actors, such as individual employees [34], [74]. Since the measure of IT adoption depends mainly on technology acquisition and ownership in this context, the constant replacement of earlier versions with newer versions of the technology remains a necessity to sustain adoption [16], [33], [37], [49], [50]. Despite the symbolic value in the acquisition and ownership of newer technologies for individuals [21], acquisition and ownership can be costly to organizational adopters if the rate of innovation is fast and the newer generation technologies only improve upon, rather than add new benefits to, the performance of older versions [45].…”

“…Second, while research on traditional IT adoption of newer generation devices mostly emphasizes the perfect substitution of incumbent devices with newer generation versions [16], [33], [49], [50]), this study examines the newer generation devices as an imperfect substitute for incumbent ones [26] in-use. Accordingly, this study contributes to the replacement models in technology diffusion by demonstrating that rather than substituting an incumbent device with a new version, users may adopt the new one as an addition to incumbent type(s) of devices when both the new and incumbent devices have distinctive attributes, which are sophisticated for the same type of use in different situations.…”

“…Scholarly research on the use of IT devices and systems as a function of technology diffusion emphasizes traditional IT adoption logic underpinned by diffusion theory [59] or the technology acceptance model (TAM) [17], [73] and the unified theory of acceptance and use of technology (UTAUT, UTAUT2) [74], [75]. With diffusion theory, IT adoption is determined by the acquisition, ownership, and replacement of units of technological devices with new ones (e.g., [7], [50], [41]). This approach to IT adoption might lead to an increased cost for organizations due to the replacement and disposal of incumbent devices, particularly considering the increasing speed of innovation of smart devices facilitated by the "internet of things" (IoT).…”

Deciphering the Innovation Subsidy Puzzle: Government Choices amid Supply Chain Encroachment

“…Furthermore, technology adoption is also uncertain. Although the aim of technological innovation often lies in enhancing the consumers' product usage experience, the customers of such products may exhibit diverse behaviors in adopting innovative products, as supported by innovation adoption theories [54]. For instance, the adoption decisions regarding IBS (Industrialized Building System) technology within the construction industry are heavily influenced by a multitude of factors such as economic, social, and political aspects, resulting in significant uncertainty [55].…”