Aims. The TOPGöt project studies a sample of 86 high-mass star-forming regions in different evolutionary stages from starless cores to ultra compact HII regions. The aim of the survey is to analyze different molecular species in a statistically significant sample to study the chemical evolution in high-mass star-forming regions, and identify chemical tracers of the different phases. Methods. The sources have been observed with the IRAM 30m telescope in different spectral windows at 1, 2, and 3 mm. In this first paper, we present the sample and analyze the spectral energy distributions (SEDs) of the TOPGöt sources to derive physical parameters such as the dust temperature, T dust , the total column density, N H 2 , the mass, M, the luminosity, L, and the luminosity-tomass ratio, L/M, an indicator of the evolutionary stage of the sources. We use the MADCUBA software to analyze the emission of methyl cyanide (CH 3 CN), a well-known tracer of high-mass star formation. . Results. We built the spectral energy distributions for ∼ 80% of the sample and derived T dust and N H 2 values which range between 9 − 36 K and ∼ 3 × 10 21 − 7 × 10 23 cm −2 , respectively. The luminosity of the sources spans over four orders of magnitude from 30 to 3 × 10 5 L , masses vary between ∼ 30 and 8 × 10 3 M , and the luminosity-to-mass ratio L/M covers three orders of magnitude from 6 × 10 −2 to 3 × 10 2 L /M . The emission of the CH 3 CN(5 K − 4 K ) K-transitions has been detected towards 73 sources (85% of the sample), with 12 non-detections and one source not observed in the frequency range of CH 3 CN(5 K − 4 K ). The emission of CH 3 CN has been detected towards all evolutionary stages, with the mean abundances showing a clear increase of an order of magnitude from high-mass starless-cores to later evolutionary stages. We found a conservative abundance upper limit for high-mass starless cores of X CH 3 CN < 4.0 × 10 −11 , and a range in abundance of 4.0 × 10 −11 < X CH 3 CN < 7.0 × 10 −11 for those sources that are likely high-mass starless cores or very early high-mass protostellar objects. In fact, in this range of abundance we have identified five sources previously not classified as being in a very early evolutionary stage. The abundance of CH 3 CN can thus be used to identify high-mass star-forming regions in early phases of star-formation.