Examination of brand knowledge, perceived risk and consumers' intention to adopt an online retailer

Chen, Rong; He, Feng

doi:10.1080/1478336032000053825

Cited by 153 publications

(122 citation statements)

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“…Customers tend to buy product and service from the seller who they trust, or brand that they are familiar with (Chen and He, 2003). Online trust is one of the most critical issues that affect the success or failure of online retailers (Prasad and Aryasri, 2009).…”

Section: Factors That Impede Consumers From Online Shoppingmentioning

confidence: 99%

Online Shopper Behavior: Influences of Online Shopping Decision

Wang

2011

AJBR

199

109

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Recent research has shown an interest in investigating consumer motivations that affect the online shopping behavior. It is yet to understand what factors influence online shopping decision process. The objective of this study is to provide an overview of online shopping decision process by comparing the offline and online decision making and identifying the factors that motivate online customers to decide or not to decide to buy online. It is found that marketing communication process differs between offline and online consumer decision. Managerial implications are developed for online stores to improve their website.

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Section: Factors That Impede Consumers From Online Shoppingmentioning

confidence: 99%

Online Shopper Behavior: Influences of Online Shopping Decision

Wang

2011

AJBR

199

109

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“…Utilitarian value was gauged with the following five items: ineffective/effective, unhelpful/helpful, not functional/function, impractical/practical, unnecessary/necessary (Voss et al, 2003). The four questions about search intentions are based on Chen and He (2003). Purchase intention is defined as the likelihood that a buyer will purchase a product.…”

Section: Development Of Measuresmentioning

confidence: 99%

Exploring Routes to Persuasive Online Advertising

Tsao¹

2014

IJBM

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Studies show that the Internet is gaining status as a mainstream medium for delivering advertisements and that online advertising may surpass advertising in traditional media. This study proposes a model for evaluating the effects of various elements of Internet advertisements on purchase intention and outlines a potential route by which persuasive messages might travel. A structural equation model is developed to test the causal effect between those constructs. The multiple-group analysis is applied to investigate the moderating effect of Internet usage.The empirical results show that (1) purchase intention is influenced indirectly by peripheral cues via the mediation of hedonic value, (2) purchase intention is influenced indirectly by central cues via the mediation of utilitarian value and search intention, (3) Internet usage plays a partial moderating role in persuasive communication, and (4) utilitarian value plays a critical meditating role by converting rational ad stimuli into purchase acts after the persuasive communication effected by online advertisements. This study clarified the process of consumer perception and interpretation towards online advertisement information, proposing two pathways for persuasion. Furthermore, we confirmed that in the event that more central cures are released in online advertisements, the consumers will enhance a greater utilitarian value to the message. This further induces greater search intention and purchase intention, the finding of which is the contribution of this study.

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“…When risks are perceived to be low, people may be driven to engage in an action; while high perceptions of risks may discourage them from performing a similar action (Das & Teng, 2004). In fact, in several studies, perceptions of risks had been found to negatively impact attitudes towards electronic transactions (Van der Heijden, Verhagen, & Creemers, 2003) and intentions to engage in online commercial exchanges (Chen & He, 2003;Herrero Crespo et al, 2009;Teo & Liu, 2007); just as they also lower citizens' inclination to avail government services online (Schaupp & Carter, 2010). Perceptions of the risks involved in online disclosures of personal data could also discourage Internet users from divulging such data for electronic transactions (Malhotra, Kim, & Agarwal, 2004;Norberg, Horne, & Horne, 2007;Treiblmaier & Chong, 2007) and negatively impact their attitudes towards information disclosure (Zimmer et al, 2010a).…”

Section: Risk Perceptions As Deterrents To Information Disclosure Intmentioning

confidence: 99%

Trust and information privacy concerns in electronic government

Beldad¹

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Examination of brand knowledge, perceived risk and consumers' intention to adopt an online retailer

Cited by 153 publications

References 1 publication

Online Shopper Behavior: Influences of Online Shopping Decision

Online Shopper Behavior: Influences of Online Shopping Decision

Exploring Routes to Persuasive Online Advertising

Trust and information privacy concerns in electronic government

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