2007
DOI: 10.1057/palgrave.jt.5750039
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Examination of environmental beliefs and its impact on the influence of price, quality and demographic characteristics with respect to green purchase intention

Abstract: Research indicates that the environment has had a defi nite impact on consumer behaviour whereby suggesting to target consumers according to their environmental beliefs. This study investigated the consumers ' green purchase behaviour using price and quality attributes as contributors to the formation of purchase intention. It attempts to construct a model that may facilitate the better understanding of green consumers ' market segments through the use of an intelligent soft computing model. The model is desig… Show more

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Cited by 212 publications
(143 citation statements)
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References 23 publications
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“…The lack of more locally based production that calls for more decentralized production is an issue for the greater use of production and distribution facilities concerning sustainable practices (Kotler, 2011). Several authors have pointed out that there are perceived negative features which limit the purchase of green products, including price, quality, performance, availability, and convenience (D'Souza et al, 2007;Wagner, 1997). These factors may also be significant as mediators or moderators of the relationships between the variables of a model (Abbad & Torres, 2002;Shrout & Bolger, 2002;Vieira, 2009).…”
Section: Situational Factors: Availability Price and Perceived Qualitymentioning
confidence: 99%
“…The lack of more locally based production that calls for more decentralized production is an issue for the greater use of production and distribution facilities concerning sustainable practices (Kotler, 2011). Several authors have pointed out that there are perceived negative features which limit the purchase of green products, including price, quality, performance, availability, and convenience (D'Souza et al, 2007;Wagner, 1997). These factors may also be significant as mediators or moderators of the relationships between the variables of a model (Abbad & Torres, 2002;Shrout & Bolger, 2002;Vieira, 2009).…”
Section: Situational Factors: Availability Price and Perceived Qualitymentioning
confidence: 99%
“…Consumers are willing to pay an additional amount in support of eco-friendly products, if the quality of the products is maintained (D'Souza, Taghian, & Khosla, 2007).…”
Section: Attitude Towards Green Purchase (Atgp)mentioning
confidence: 99%
“…The conducted research proved that clients are willing to pay a premium for environment-friendly products provided their quality is higher than this of conventional products. (D'Souza et al, 2007). Consumers who consider the environment to be important will evaluate environmental consequences related to the product purchase.…”
Section: Selected Wtp Conditionsmentioning
confidence: 99%