Examining corporate social responsibility awareness: An unaided recall measure

Rayne, Daniel; Pervan, Simon J; McDonald, Heath; Leckie, Civilai

doi:10.1002/cb.1920

Cited by 5 publications

(2 citation statements)

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“…However, existing research on CSR has not demonstrated the specific transmission mechanism of its spillover effects. For example, some studies generally have a clear target audience, such as ECSR for consumers and ICSR for employees (Hameed et al, 2016; Liu & Xu, 2023; Rayne et al, 2021), but have not yet explored the impact of corporate fulfillment of ICSR on consumers, non‐direct stakeholders.…”

Section: Introductionmentioning

confidence: 99%

Employee‐sharing and consumers' brand attitudes during COVID‐19: A CSR perspective

Meng

Huang

Xie

et al. 2023

J of Consumer Behaviour

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The rapid proliferation of COVID‐19 has dealt a heavy blow to many companies. Under these circumstances, employee‐sharing has become a valuable strategy to help enterprises resume work and production. Based on the event system theory, we explored the impact of employee‐sharing event strength on consumers' brand attitudes during the COVID‐19 pandemic through a corporate social responsibility (CSR) lens. Also, we verified that employee‐sharing event strength during the COVID‐19 pandemic positively affected consumers' internal (ICSR) and external (ECSR) perceptions of enterprises, improving consumers' brand attitudes and validating the positive moderating effect of customer‐company identification. Thus, this study provides theoretical insights and managerial implications for CSR.

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Section: Introductionmentioning

confidence: 99%

Employee‐sharing and consumers' brand attitudes during COVID‐19: A CSR perspective

Meng

Huang

Xie

et al. 2023

J of Consumer Behaviour

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“…There is a notion that businesses hoping to achieve customer loyalty see it as a crucial part of their organization's objectives (Oliver, 1999). Numerous researchers consider attitudinal loyalty (ATTL) as a precursor of behavioral loyalty (BHL) (Bandyopadhyay & Martell, 2007;Carpenter, 2008;Rayne, 2019). On the other hand, some scholars contradict the assertion that ATTL is the antecedent of BHL.…”

Section: Introductionmentioning

confidence: 99%

Impact of Value Co-Creation on Customer Loyalty

Wahab

Meng

Alam

et al. 2022

International Journal of E-Business Research

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The study examines the crucial role of value co-creation impacts on customer loyalty (attitudinal and behavioural loyalty) in the Chinese self-service food industry, especially in “Hot Pot,” also known as “Huo Guo,” taking into account the mediating impact on customer trust and satisfaction. The authors collected 377 valid Chinese customers' questionnaires to assess the conceptual model with a purposive sampling method, and data were analyzed using SmartPLS3 software. The findings show that value co-creation positively impacts customer satisfaction, whereas satisfaction fully mediates the association between value co-creation and trust. The findings further portray that consumer satisfaction partially mediates the association among value co-creation and attitudinal and behavioural loyalty. Based on the results, another key finding is that consumer satisfaction has an insignificant impact on behavioural loyalty. Notably, the findings provide a menu of potential managerial implications to enhance customer satisfaction and loyalty.

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