Examining green consumerism motivational drivers: does premium price and demographics matter to green purchasing?

Chekima, Brahim; Wafa, Syed Azizi Wafa Syed Khalid; Igau, Oswald Aisat; Chekima, Sohaib; Sondoh, Stephen Laison

doi:10.1016/j.jclepro.2015.09.102

Cited by 418 publications

(329 citation statements)

References 87 publications

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“…Environmental advertising can inform, persuade, and remind existing and potential consumers to become acquainted with enterprises' activities of environmental protection, influencing their attitudes and behaviors (Leonidou, Leonidou, Hadjimarcou, & Lytovchenko, ). Chekima et al () contended that consumers with a positive attitude toward environmental advertising will have stronger intention to purchase the products shown in advertisements. Moreover, consumption behaviors depend on the equity of the profitability of the seller according to the equity theory (Ingram, Skinner, & Taylor, ).…”

Section: Literature Reviewmentioning

confidence: 99%

“…The eco‐labels issued by the government can make the eco‐features of products more recognizable and effective. Eco‐labels can eliminate uncertainties, generate a positive advertising attitude, and help consumers make purchase decisions favorable to the environment (Chekima et al, ; Testa et al, ). Therefore, the following hypotheses are submitted.Hypothesis Environmental advertising with eco‐labels has a significant positive effect on consumers' attitude toward the environmental advertising.Hypothesis Environmental advertising with eco‐labels has a significant positive effect on consumers' purchase intention.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Purchase intention could thus be defined as an intentional selection or plan of purchasing specific products or services. According to previous studies, purchase behavior is highly related to purchase intention and is affected by consumer attitudes (Chekima, Wafa, Igau, Chekima, & Sondoh, 2016). Atkinson and Rosenthal (2014) argued that if consumers showed a positive attitude toward environmental advertising, they would have stronger intentions to purchase the products in the advertising.…”

Section: Purchase Intentionmentioning

confidence: 99%

“…Environmental advertising may be seen as advertising with environmental claims (Hartmann & Apaolaza-Ibáñez, 2009), providing consumers with environmental protection information regarding the products (Carlson et al, 1993), and conveying information environmental friendliness and sustainability (Leonidou et al, 2011). Environmental advertising can expand consumers' knowledge of environmentally friendly products (Chan, Leung, & Wong, 2006) and help consumers to identify and recognize the environmentally friendly features of products (Chekima et al, 2016). If consumers receive advertising about products featuring environmental protection topics via effective communication, they may generate positive attitudes about such environmental advertising (Yoon & Kim, 2016).…”

Section: Attitudes Toward Environmental Advertisingmentioning

confidence: 99%

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Sustainable development: The effects of environmental policy disclosure in advertising

2019

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Sustainable development is a key issue for society. Beside corporate's efforts, consumers should have responsibilities for environmental protection and consider sustainable coexistences between future generations and natural ecosystems. In this study, a 4 × 2 factorial between‐subject experiment is adopted to develop eight environmental policy disclosure scenarios based on different environmental advertising claims (product orientation, process orientation, image orientation, and environmental fact) and eco‐labels (available/unavailable) to explore the effect of consumer attitudes and behaviors. This study's results show that environmental advertising claims have significant effects on consumers' attitudes. The product, process, and image orientation advertising, along with advertising with eco‐labels, can induce more positive attitudes and stronger purchase intentions. Individuals with greater environmental concerns have a significant positive attitude toward environmental advertising. Consumer attitudes toward environmental advertising also have positive effects on purchase intentions and sustainable consumption behaviors. Finally, this study offers useful findings, practical implications, and insights.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Purchase Intentionmentioning

confidence: 99%

Section: Attitudes Toward Environmental Advertisingmentioning

confidence: 99%

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Sustainable development: The effects of environmental policy disclosure in advertising

2019

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“…Green purchasing refers to purchasing products that provide positive environmental benefits and avoiding products that harm the environment [44][45][46][47]. Green purchasing is usually measured by green purchase intentions and behaviors.…”

Section: Green Purchasingmentioning

confidence: 99%

Customer Purchasing Behavior Analysis as Alternatives for Supporting In-Store Green Marketing Decision-Making

2017

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Due to increasing concerns about environmental protection, the environmental sustainability of businesses has been widely considered in the manufacturing and supply chain context. Further, its adoption has been implemented in the retail industry for marketing field, including green product promotion. This study aimed to propose a customer purchasing behavior analysis as an alternative for supporting decision-making in order to promote green products in retail stores. Hence, right-on-target marketing strategies can be implemented appropriately. The study was carried out using shopping path data collected by radio frequency identification (RFID) from a large retail store in Seoul, South Korea. In addition, the store layout and its traffic were also analyzed. This method is expected to help experts providing appropriate decision alternatives. In addition, it can help retailers in order to increase product sales and achieve high levels of customer satisfaction.

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What triggers people to buy green products?: Empirical evidence from an emerging market

Kaur,

Yadav,

Mishra

2024

Bus Strat Dev

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Escalating awareness of consumers on environmental issues have not translated into demand for green products in emerging economies, resulting in a rising need for further research on green purchasing behaviour. Considering this gap, the current study investigates the association of eco‐label and environmental knowledge with green purchase behaviour, and explores the mediating impact of environmental attitude and green trust. In addition, this study examines the moderating role of perceived price in influencing such behaviour. The proposed research model is empirically tested with data collected from 600 customers in India. The results indicate that eco‐label, environmental knowledge, green trust, and environmental attitude are significantly associated with green purchase behaviour. Further, environmental attitude does not mediate the association between eco‐label and green purchasing behaviour, while this link is partially mediated by green trust. In comparison, environmental attitude plays a partial mediating role between green trust and green purchasing behaviour. Moreover, perceived price moderates the relationship between environmental attitude and green purchase behaviour positively, while negatively moderates the relationship of green purchase behaviour with green trust. The findings help to draw significant implications for environmental and green marketers, along with a better knowledge of the complicated consumer behaviour associated with the purchase of green products, which will ultimately help them to develop more viable green marketing strategies in India. Overall, this research will enhance the green marketing literature by providing insights into how marketers and businesses can trigger the green purchasing by consumers in emerging market.

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Examining green consumerism motivational drivers: does premium price and demographics matter to green purchasing?

Cited by 418 publications

References 87 publications

Sustainable development: The effects of environmental policy disclosure in advertising

Sustainable development: The effects of environmental policy disclosure in advertising

Customer Purchasing Behavior Analysis as Alternatives for Supporting In-Store Green Marketing Decision-Making

What triggers people to buy green products?: Empirical evidence from an emerging market

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