Examining prejudice‐reduction theories in anti‐racism initiatives

Abstract

We examined the role of prejudice-reduction theories in anti-racism initiatives, by identifying, gathering, and analyzing anti-racism campaigns from a variety of English-language websites. Our review revealed many anti-racism initiatives running in the United Kingdom and a smaller number of initiatives running in Canada, the United States, Australia, and other countries. We provide a description of the key themes and messages being used in anti-racism initiatives, including a variety of components such as TV and radio public service announcements, print materials, social events, competitions, awards, and help-services. We also discuss how the components of the initiatives correspond with Duckitt's (2001) multi-level framework for prejudice reduction, operating on four causal levels: (1) perceptual-cognitive, (2) individual, (3) interpersonal, and (4) societal-intergroup. Recommendations for enhancing future anti-racism initiatives are provided.

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