“…Franchisors can use their international expansion to reinforce their success on the domestic market, that is, achieving high levels of performance (Akremi, Perrigot, & Piot-lepetit, 2015). Based on the prominent theories of international business: the model of Uppsala (Johanson & Vahlne, 1977), the eclectic paradigm (Dunning, 1988) and the transaction cost analysis model (Anderson & Gatignon, 1986), this study focused on the internationalization of franchising were developed with more consistency from the early 1990's (Alon, 2006;Aydin & Kacker, 1990;Eroglu, 1992;FladmoeLindquist & Jacque, 1995;Goncalves & Duarte, 1994).…”