“…In the extant body of literature, researchers in developed and developing markets have mainly focused on EEA to reduce the emission of carbon dioxide into the environment (Mills and Schleich 2013; Makijenko et al , 2016; Song et al , 2019). Various studies paid attention to the influence of socio-economic characteristics (Mills and Schleich, 2010; Gaspar and Antunes, 2011; Ahmed et al , 2019; Baldini et al , 2018), psychographic factors (Li and Lin, 2016), information campaigns (Ali et al , 2021) and altruism (Nguyen et al , 2017; Yarimoglu and Binboga, 2019) on pro-environmental behavior. In addition to this, scholars have focused on the influence of consumers' environmental knowledge for the purchase of EEA (Wang et al , 2014).…”