Lifelong learning is crucial for equipping the workforce to navigate a volatile, uncertain, complex, and ambiguous (VUCA) world. Despite its importance, resistance to enrolling in lifelong learning courses persists. This exploratory study examines the exposure to and engagement with government-sponsored courses among two distinct groups: individuals who opt for these courses and those who select alternative courses. We employed comparative statistical analysis to identify the primary factors influencing course awareness and selection. Our findings underscore the enduring influence of traditional media in promoting course awareness. Additionally, personal interest and availability of subsidies emerged as significant determinants of course selection. Based on these insights, we propose policy recommendations to enhance the effectiveness of these courses. This empirical study contributes to the understanding of the dynamics of lifelong learning in Singapore, providing valuable insights for policy and practice.