Examining Travel Mobile App Attributes and Its Impact on Consumer Engagement: An Application of S-O-R Framework

Tak, Preeti; Gupta, Mansi

doi:10.1080/15332861.2021.1891517

Cited by 47 publications

(31 citation statements)

References 96 publications

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“…In recent years, increasing number of the researchers began to integrate those models for better understanding the user behaviours in mobile apps context (e.g. Akram et al, 2020;Chen and Tsai, 2019;Do et al, 2020;Fang et al, 2017;Gupta et al, 2021;Tian et al, 2021). However, these attempts need to enhance or integrate the original models by proposing comprehensive perspectives.…”

Section: Combining the S-o-r And Tam Models In Explaining Mobile Apps...mentioning

confidence: 99%

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The Use of Mobile Applications for Travel Booking: Impacts of Application Quality and Brand Trust

Albayrak

Rodríguez

Caber

et al. 2021

Journal of Vacation Marketing

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The increasing use of mobile applications by travellers and the high adaption of tourism companies into this new contact and sales platform, made it necessary to comprehensively investigate the mobile application users’ behaviours. This research combines the Stimulus-Organism-Response (S-O-R) framework and Technology Acceptance Model (TAM) to develop a theoretical background in examining travel booking behaviour of mobile application users. The conceptual model suggests that mobile application quality (MAQ) directly affects perceived ease of use (PEOU) and perceived usefulness (PU) which influence the intention to use (IU) mobile applications. Moreover, the offline brand trust (BT) has been hypothesised as a moderator between PEOU and PU's impacts on IU mobile applications. Analyses results indicated that system and service quality dimensions of MAQ significantly affect IU mobile application via PEOU and PU. Moreover, offline BT had both direct and moderator influences on the formation of IU mobile application. The study findings contributed to the theory in understanding mobile application users’ behaviours and suggested valuable managerial strategies in the m-commerce context.

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Section: Combining the S-o-r And Tam Models In Explaining Mobile Apps...mentioning

confidence: 99%

“…In the e-commerce setting, stimulus consists of elements of mobile application, which affect users’ emotion (Islam and Rahman, 2017). In addition, these attributes help users to interact with the application (Tak and Gupta, 2021). In this regard, we identified mobile application dimensions as the stimulus.…”

Section: Literature Reviewmentioning

confidence: 99%

The Use of Mobile Applications for Travel Booking: Impacts of Application Quality and Brand Trust

Albayrak

Rodríguez

Caber

et al. 2021

Journal of Vacation Marketing

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“…S represents the stimulus of the external environment, which has an effect on the subject; O represents a cognitive organism; R represents the corresponding mental activity in a specific external environment and responds accordingly (Mehrabian & Russell, 1974). Based on the above analysis, the SOR theoretical model can provide guidance and support for research and is conducive to an in-depth analysis of the impact mechanism of purchasing factors (Tak & Gupta, 2021).…”

Section: Stimulus-organism-response Theorymentioning

confidence: 99%

“…In the social e-commerce environment, platform characteristics and the behavioral characteristics of distribution members are used as external stimulus variables to jointly influence consumers to make user conversions (e.g., purchase actions, sharing, and distribution through the mediating role of consumers' perceived usefulness and perceived trust; Tak & Gupta, 2021). In this environment, due to information asymmetry, process uncertainty, and other factors, user trust and purchase intention are affected.…”

Section: Hypothesis Developmentmentioning

confidence: 99%

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Examining Social E-Commerce Platforms by Mediating the Effect of Perceived Usefulness and Perceived Trust Using the Technology Acceptance Model

Han

2022

Journal of Organizational and End User Computing

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In the post-COVID-19 era, promoting the healthy development of social e-commerce platforms, taking into account the coordinated development of online social networking and online consumption, enhancing the shopping and sharing atmosphere of the platform, increasing the enthusiasm of distribution members, driving consumption traffic with social traffic, and achieving low-cost publicity and promotion increase the exposure of products. The key to solving the problem is to promote consumer participation, improve user conversion, and improve customer acquisition capabilities. The study is based on the stimulus-organism-response (S-O-R) theory. It introduces the technology acceptance model (TAM) and, according to the member life cycle theory and member value mining theory, will affect consumers' social presence factors in social e-commerce shopping situations. As independent variables, perceived trust and perceived usefulness are used as mediating variables to construct a research model that shows social e-commerce affects user conversion.

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Testing a modified information system success model in a mobile travel app context

Dube,

Humbani

2024

E J Info Sys Dev Countries

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The purpose of the study was to test a modified information system success model in the context of a mobile travel application in order to provide a richer explanation of the focal operating system and the psychological factors that leisure travelers regard as important for user engagement with mobile travel apps. The interrelationship among the basic constructs of DeLone and McLean's information system success model were also explored. A sample size of 219 mobile travel application users aged 18 years and older and who reside in South Africa was collected using purposive non‐probability convenience sampling. A self‐administered online survey was used for data collection. An exploratory factor analysis revealed the information quality and system quality dimensions to be a single dimension, which was named information and system quality. The results established information and system quality as a significant predictor of service quality. Information and system quality, involvement, and enjoyment also emerged as significant predictors of user engagement with mobile travel applications, while service quality is not. Furthermore, engagement significantly influences word‐of‐mouth. The study suggests that service providers of mobile travel applications should consider both the information and system characteristics of an application and the psychological factors of involvement and enjoyment if they are to have a better understanding of user engagement with mobile travel applications. The findings indicate that the modified DeLone and McLean's information system success model could be more applicable to exploring mobile travel application engagement in emerging economies, and could be applied to future related studies in other contexts in order to expand existing knowledge.

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Examining Travel Mobile App Attributes and Its Impact on Consumer Engagement: An Application of S-O-R Framework

Cited by 47 publications

References 96 publications

The Use of Mobile Applications for Travel Booking: Impacts of Application Quality and Brand Trust

The Use of Mobile Applications for Travel Booking: Impacts of Application Quality and Brand Trust

Examining Social E-Commerce Platforms by Mediating the Effect of Perceived Usefulness and Perceived Trust Using the Technology Acceptance Model

Testing a modified information system success model in a mobile travel app context

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