Excellence in Public Relations and Communication Management

A Case Study of the Crisis Communications Used in the 2009 Salmonella Outbreak in Peanut Products

“…The public relations practitioners used market trends; therefore, they were able to establish if their communications efforts were successful or if they needed make to adjustments, as suggested by Grunig (1992). While PCA was silent and sales plummeted, the public relations practitioners knew they had to step in and build back consumers confidence.…”

“…Buying patterns plus other research helps develop messages to persuade the public to behave the way the organization wants (Grunig, 1992). Excellence communications in public relations can help organizations deal with an uncertain, and often threatening, environment (Murphy, 2007).…”

“…According to Grunig (1992), when an organization wants its communication efforts to receive favorable publicity, it utilizes press agentry. Public information can be accomplished by communicating information to the public through the use of controlled media, such as newsletters, brochures, and direct mail.…”

Participation, Dialogue, and Civic Engagement: Understanding the Role of Organized Civil Society in Promoting Active Citizenship in the European Union

“…social communication on 'sensitive issues', like health, global warming, the environment, antidiscrimination and gender equality At the same time, European institutions have also sought out the involvement of non-state actors in the development and execution of the actual campaigns. This model is known in public communication theory as the 'symmetrical model of public relations' (Fawkes, 2004;Grunig & Grunig, 1992). In a nutshell, it is based on the enhancement of mutual, interactive and dialogic relationships between institutional and non-institutional actors in constructing the public discourse on issues of public interest.…”

Cooperation or Non-Cooperation: A Bargaining Game Model to Make Dominant Coalition

“…The concept of a dominant coalition can be found in the works of organizational theorists (Grunig, 1992).This group of influential are also called as inner circle (Thompson,1967).According to Cyert and March (1963) a coalition of individuals set organizational goals, and the values of this group shape organizational behaviors.…”