2012
DOI: 10.1080/15213269.2012.723120
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Excitation Transfer Effects Between Semantically Related and Temporally Adjacent Stimuli

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Cited by 11 publications
(6 citation statements)
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References 39 publications
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“…For example, it is likely that the unfamiliar laboratory situation in Study 2 as such may have elevated the average arousal level of participants. This would be consistent with notions of prior psychological research on the possibility of misattribution and transfer of arousal from another source of activation which may occur under certain conditions [69,70]. In Study 2, participants were more likely to feel more observed as well as more engaged in the task than in Study 1, which they completed at home.…”
Section: Discussionsupporting
confidence: 88%
See 1 more Smart Citation
“…For example, it is likely that the unfamiliar laboratory situation in Study 2 as such may have elevated the average arousal level of participants. This would be consistent with notions of prior psychological research on the possibility of misattribution and transfer of arousal from another source of activation which may occur under certain conditions [69,70]. In Study 2, participants were more likely to feel more observed as well as more engaged in the task than in Study 1, which they completed at home.…”
Section: Discussionsupporting
confidence: 88%
“…The relation between participation and arousal above a threshold is of particular importance. This links our present results to some classic findings in experimental psychology, in particular with respect to the role of excitation on subsequent emotional behaviour [69,70,77,78]. Thus, while the concept of a carry-over of arousal is not new to psychology, computational modelling of these types of behaviours promise a more direct means of testing the precise dynamics involved in these processes.…”
Section: Discussionsupporting
confidence: 80%
“…In terms of theoretical benefit, research has also demonstrated correlations between immersion and arousal (Ivory & Kalyanaraman, 2007), which could serve to amplify viewer enjoyment of sports via excitation transfer (Zillmann, 1996). As noted earlier, arousal generated via mediated intra-audience response could serve to elevate arousal to subsequent game events (Cummins, Wise, & Nutting, 2012) and ultimately audience enjoyment (Bryant & Raney, 2000).…”
Section: Discussionmentioning
confidence: 93%
“…Indeed, the NFL’s Atlanta Falcons were penalized by the league for employing artificial crowd noise within arena audio (Belson, 2015). This increased excitement could amplify or benefit subsequent response such as enjoyment via excitation transfer (Bryant & Raney, 2000; Cummins, Wise, & Nutting, 2012; Zillmann, 1996). Thus, strategic emphasis on this aural dimension of sports broadcasts has great potential to aid in the production of “spectacle.”…”
Section: Literature Reviewmentioning
confidence: 99%
“…For example, the disposition theory of sport fanship (Raney, 2006) has long provided a useful theoretical framework for predicting spectator response as a function of individual disposition toward competitors, with maximum euphoria resulting from seeing a loved team or athlete defeating a heated foe (Zillmann, Bryant, & Sapolsky, 1989). Moreover, the arousal and suspense generated by the closeness of competition as well as production techniques amplifies such affective responses via the theoretical mechanisms within excitation transfer (Bryant & Raney, 2000; Cummins, Wise, & Nutting, 2012). Likewise, Wann (2006) has amassed considerable body of research demonstrating how an individual’s identification with a team or athlete governs a host of responses to a competition.…”
Section: Resultsmentioning
confidence: 99%