Exercising moral agency in the contexts of objective reality: toward an integrated account of ethical consumption

Manyukhina, Yana; Emmel, Nick; Middlemiss, Lucie

doi:10.1111/jtsb.12139

Cited by 4 publications

(1 citation statement)

References 45 publications

(57 reference statements)

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“…Then is it plausible to ask whether this value co-creation behavior that is heavily rooted in voluntary consumer engagement may be construed to relate to ethical behavior? The review of the recent literature on ethical consumption behavior reveals that scholars have primarily concentrated on the gap between attitude and behavior (Hassan et al , 2016; Shaw et al , 2016; Govind et al , 2017), morality (Humphery and Jordan, 2016; Manyukhina et al , 2017), and consumer motivation and empowerment (Davies et al , 2016; Papaoikonomou and Alarcón, 2017). But, it is hard to find previous literature which attempts to find the antecedents of ethical consumption behavior using measures related to social capital.…”

Section: Introductionmentioning

confidence: 99%

Testing the effects of reciprocal norm and network traits on ethical consumption behavior

Soon-Ock

2019

APJML

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Purpose The purpose of this paper is to pursue the following two objectives. First, this study examines how social capital indicators (reciprocal norm and social network) cause ethical consumption behavior by conceptualizing it as value co-creation specific to socially responsible firms. Second, it aims to verify whether corporate trust, which is another core indicator of social capital, mediates between social capital indicators and ethical consumption behavior. Design/methodology/approach For study subjects, the author selected general public located in the city of Seoul. A total of 307 respondents were used for statistical analysis after discarding unusable questionnaires. For the purpose of judgment sampling, the author selected those respondents who had prior purchase experience of the products or services provided by socially responsible firms. Findings This study tested core elements of social capital (reciprocal norm, social network and corporate trust) as predictors of ethical consumption behavior. In particular, the study newly conceptualized and validated ethical consumption behavior as one encompassing the civic engagement behavior whose premise is well encapsulated by value co-creation principle. The results demonstrate that the social network and reciprocal norm significantly influence ethical consumption behavior directly as well as indirectly through corporate trust. Research limitations/implications The significance of this study may be that it adds to current literature on ethical consumption behavior by validating an empirical model of ethical consumption behavior from the perspective of consumer engagement paradigm. No previous studies of ethical consumption behavior empirically tested this model previously, only offering conceptual similarity between ethical consumption and consumer engagement. The study’s result may provide some insights as to the utility of value co-creation strategy for socially responsible firms as a useful way to promote ethical consumption behavior. Practical implications This study’s result may provide some useful insights as to how socially responsible firms can improve their performance by understanding what makes their customers voluntarily engage in favor of the firms to create shared values. In particular, the finding on the corporate trust mediating between bonding network and ethical consumption behavior sheds useful insights for the firms on how they should garner customer trust to trigger ethical consumption behavior. In this sense, socially responsible firms need to focus their resources on publicity or endorsements by highly respected celebrities designed to stress the firms’ trustworthiness and create favorable corporate image. Social implications The finding that reciprocal norm has a significant impact on ethical consumption behavior also provides strategic implications on how to enhance the effectiveness of corporate messages. That is, the socially responsible firms should implement some corporate strategies designed to raise authentic corporate image of the firms by hiring the socially disadvantaged and returning some portion of profit back to society. By doing this, the socially responsible firms can expect to instill some sense of reciprocity into their current as well as potential customers. Originality/value Despite this conceived linkage, no previous research has empirically approached ethical consumption from the perspective of civic engagement to examine whether ethical consumers voluntarily engage in firm-specific engagement behavior that fulfills their civic responsibility. Therefore, the present research embarks on a new approach to conceptualize ethical consumption as a construct that embodies civic engagement that is conceptually encapsulated by the principle of value co-creation.

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Section: Introductionmentioning

confidence: 99%

Testing the effects of reciprocal norm and network traits on ethical consumption behavior

Soon-Ock

2019

APJML

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Diet or lifestyle: Consumer purchase behavior of vegan retailing. A qualitative assessment

Habib,

Alghamdi,

Sharma

et al. 2024

Journal of Retailing and Consumer Services

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What Do Twitter Users Think about Climate Change? Characterization of Twitter Interactions Considering Geographical, Gender, and Account Typologies Perspectives

López

Subirán

2022

Weather, Climate, and Society

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Climate change (CC) is a topical issue of profound social interest. This paper aims to analyze the sentiments expressed in Twitter interactions in relation to CC. The study is performed considering the geographical and gender perspectives as well as different user typologies (individual users or companies). A total of 92 474 Twitter messages were utilized for the study. These are characterized by analyzing sentiment polarity and identifying the underlying topics related to climate change. Polarity is examined utilizing different commercial algorithms such as Valence Aware Dictionary and Sentiment Reasoner (VADER) and TextBlob, in conjunction with a procedure that uses word embedding and clustering techniques in an unsupervised machine learning approach. In addition, hypothesis testing is applied to inspect whether a gender independence exists or not. The topics are identified using latent Dirichlet allocation (LDA) and the usage of n-grams is explored. The topics identified are (in descending order of importance) CC activism, biodiversity, CC evidence, sustainability, CC awareness, pandemic, net zero, CC policies and finances, government action, and climate emergency. Moreover, globally speaking, it is found that the interactions on all topics are predominantly negative, and they are maintained as such for both men and women. If the polarity by topic and country is considered, it is also negative in most countries, although there are several notable exceptions. Finally, the presence of organizations and their perspective is studied, and results suggest that organizations post with more frequency when addressing topics such as sustainability, CC awareness, and net zero topics. Significance Statement The purpose of this research is to gain a better understanding of the perception of Twitter users in relation to climate change. To do so, Twitter interactions are characterized by analyzing polarity (positive or negative sentiment) and identifying underlying topics that, with greater or lesser intensity, were discussed during the period analyzed. Then, to contextualize the information retrieved, several classifications are performed: by gender, location, and account typology (individual users and companies). Interesting differences and commonalities are found both by geographic dimension and by gender. Similarly, some dissimilarities exist between interactions from individuals and companies. The findings of this work are significant because they can help institutions and governments to properly target public awareness efforts on climate change.

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Exercising moral agency in the contexts of objective reality: toward an integrated account of ethical consumption

Cited by 4 publications

References 45 publications

Testing the effects of reciprocal norm and network traits on ethical consumption behavior

Testing the effects of reciprocal norm and network traits on ethical consumption behavior

Diet or lifestyle: Consumer purchase behavior of vegan retailing. A qualitative assessment

What Do Twitter Users Think about Climate Change? Characterization of Twitter Interactions Considering Geographical, Gender, and Account Typologies Perspectives

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