Expanding Goffman's Theater Metaphor to an Identity-Based View of Place Branding

Zavattaro, Staci M.

doi:10.2753/atp1084-1806350403

Cited by 17 publications

(14 citation statements)

References 67 publications

(73 reference statements)

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“…At this point, the company continued to pursue the strategy of misrepresentation in its performance by hiding the entire information about the situation. While such a strategy may be useful in certain crisis situations (Zavattaro, 2013), in this particular case it was detrimental. By that time, Stora Enso has been infamous for other misconducts related to CSR (Kanninen, 2013a) and lack of strong reputation leads the effectiveness of any justification attempts to be close to zero (Vanhamme and Grobben, 2009).…”

Section: Act 3 -Climax: Child Labor Scandalmentioning

confidence: 99%

The drama of corporate social responsibility communication

Ivanova-Gongne

Lang

2019

cpoib

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Purpose This paper aims to investigate a company’s corporate social responsibility (CSR) communications in a business network with regard to the flow of critical events related to CSR. Design/methodology/approach The paper focuses on the drama that unfolded at a Nordic-based multinational corporation, Stora Enso, after a critical event related to CSR and the specific signs and codes applied by the company to justify its actions. To achieve the aims, the authors conducted a dramaturgical and semiotic analysis of the company’s corporate communications in connection with various actions prior to or following the major critical event. Findings The findings consist of a five-act drama that unfolded around certain CSR communication activities at the company. The authors followed the company’s shift in communication strategy as they were compelled to adopt a more responsive and involved approach. The results also show the roles of the various business network actors in shaping CSR communications. Practical implications This case has practical uses for providing the framework to create effective messages at different stages of the communication process related to a major CSR event. Originality/value The originality of the study lies in its application of a dramaturgical and semiotic approach to the analysis of CSR communication. It also contributes to the scarce literature on CSR communication within business networks.

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Section: Act 3 -Climax: Child Labor Scandalmentioning

confidence: 99%

The drama of corporate social responsibility communication

Ivanova-Gongne

Lang

2019

cpoib

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“…In the case of the mid-century documentary, this playing to an audience is obvious. 57 Therefore, in the main, expert characters maintain a public front that is expressively controlled. Interviews never catch the protagonist off-guard.…”

Section: Actor or Expert?mentioning

confidence: 99%

Plans on Film

Lewi¹

2014

Fabrications

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“…In fact, as public brands, place brands also have the potential to influence perceptions of residents through emotions (Eshuis et al, 2014). Despite these features, public administrators have long neglected the implications of promotional marketing campaigns based on a brand for a place and its implications in terms of the organizational identity of government (Zavattaro, 2013). Place brands as public brands are even more subject to contestation and counter branding and are often defined by a place's societal and political struggles (Karens et al, 2016).…”

Section: Conventional and Participatory Approaches To Place Brandingmentioning

confidence: 99%

Place Branding as Participatory Governance? An Interdisciplinary Case Study of Tasmania, Australia

González

Gale

2020

Sage Open

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Research in both public administration and place development has identified a need to develop more participatory approaches to governing cities and regions. Scholars have identified place branding as one of several potential policy instruments to enable more participatory place development. Recently, academics working in diverse disciplines, including political studies, public administration, and regional development have suggested that an alternative, bottom-up, more participatory approach to place branding could be employed. Such an interdisciplinary approach would use iterative communication exchanges within a network of diverse stakeholders including residents to better foster stakeholder participation, contribute to sustainable development, and deliver substantive social justice and increased citizen satisfaction. Building on this research and using an exploratory, qualitative, case-study methodology, our aim was to observe and analyze such interactions and communicative exchanges in practice. Drawing on the experience of the Australian state of Tasmania, we studied stakeholder reactions to the participatory place branding approach. We found that although participants were initially skeptical and identified many barriers to implementing participatory place branding, they simultaneously became excited by its possibilities and able to identify how many of the barriers could be transcended.

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Expanding Goffman's Theater Metaphor to an Identity-Based View of Place Branding

Cited by 17 publications

References 67 publications

The drama of corporate social responsibility communication

The drama of corporate social responsibility communication

Plans on Film

Place Branding as Participatory Governance? An Interdisciplinary Case Study of Tasmania, Australia

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