Expanding the Task-Dominant Value Cocreation Narrative: The Role of Consumer Expertise and Social and Mental Processes

Eletxigerra, Ainhize; Barrutia, José M.; Echebarria, Carmen

doi:10.1177/00472875211017234

Cited by 10 publications

(3 citation statements)

References 185 publications

(312 reference statements)

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“…Morosan and DeFranco (2019) analyze this theme in relation to its relevance with the use of interactive technologies, recognizing the importance of consumers’ co-creation of value using interactive technologies, and especially offering an insight into the way interactive technologies should be marketed by hotels. In another study, Eletxigerra et al (2021) proposed an integral model of co-creation processes: before, during and after a trip; and the way customer value is affected. Managers could foster tourism co-creation by applying customer education strategies, stimulating high-contact activities with the community and using virtual tools to intensify thoughts and memories of past and future travel experiences.…”

Section: Analysis and Resultsmentioning

confidence: 99%

Co-creation of value in smart ecosystems: past trends and future directions in tourism literature

Díaz

Talaya

Koutra

et al. 2023

JHTT

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Purpose This study aims to present a general approach for understanding and analyzing the thematic evolution of the concept of co-creation in smart environments within the tourism context. Design/methodology/approach This study performs a co-word analysis with a longitudinal framework that produces strategic diagrams to categorize the detected themes and concepts related to co-creation. Findings By combining the performance analysis of science mapping, the following clusters are distinguished: information technology, social media and behavior; tourism organizations, management and innovation; co-creation, technology and sharing economy; co-production and hospitality; and Smart tourism, destinations, sustainability and residents. Originality/value This study provides a valuable tool for tourism scholars and managers to effectively analyze the importance of different themes linked to co-creation in the concept of the smart environment. This research outlines the evolving issues in and around the touchpoints and associated emerging research topics for future research.

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Section: Analysis and Resultsmentioning

confidence: 99%

Co-creation of value in smart ecosystems: past trends and future directions in tourism literature

Díaz

Talaya

Koutra

et al. 2023

JHTT

View full text Add to dashboard Cite

show abstract

“…Among millennials, VR outperforms less immersive technology, with interactivity influencing behavior intention (Willems et al, 2019). However, limited research explores the impact of VR on post-purchase affective memories and nostalgic emotions, which can strengthen the emotional connection to the destination (Bergs et al, 2020; Eletxigerra et al, 2022). Additionally, the influence of immersive preview modes on reliving positive past travel experiences and increasing visit intention requires further investigation.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Innovativeness or Involvement: How Virtual Reality Influences Nostalgic Emotion and Imagery in Travel Intention

Trisna Jaya,

Jaw

2023

Journal of Hospitality & Tourism Research

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This study investigates the impact of immersive Virtual Reality (VR) on consumer travel intentions. While VR’s potential in treating post-travel depression is acknowledged, its influence on destination marketing remains understudied. Using mental imagery as a theoretical framework, the experiment involved 547 Taiwanese and international students who utilized domestic flights to satisfy their travel cravings. Comparing three nostalgic emotions previews (videos, 360 virtual tours, and VR), to examine varying degrees of immersion. The findings reveal that exposure to VR significantly enhances imagery and strengthens travel intentions among participants. Interestingly, VR’s influence on consumer nostalgic emotions and travel intention through imagery is unaffected by innovativeness, but, rather, is affected by the level of involvement experienced. The study carries implications for destination marketers, providing insights into the potential of immersive VR technology. By understanding its impact on travel intentions and leveraging nostalgic emotions, marketers can tailor strategies to specific consumer segments.

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“…The hospitality and tourism literature shows a similar discrepancy in the conceptualization and measurement of VCC. On the one hand, VCC is regarded as the process of resource integration to be transformed value (Eletxigerra et al , 2022; Liu et al , 2022). Although they distinguish VCC from created value and maintain the resource integration view, a relevant scale has not been proposed.…”

Section: Measures Of Value Co-creation and Co-created Valuementioning

confidence: 99%

A co-created value scale for the hospitality service: applying a text mining approach

Kwon

2022

IJCHM

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Purpose Although co-creation draws attention from researchers and practitioners, the concept is theoretically discussed, and it is not known enough how to measure co-created value (CCV) substantially at service encounters. This study aims to conceptualize CCV from the service-dominant (S-D) logic perspective and develop a CCV scale for hospitality services. Design/methodology/approach In addition to the conventional psychometric procedure for scale development, this study combined text-mining techniques and interviews to generate items to capture the concept of CCV comprehensively. Exploratory and confirmatory factor analyses were conducted using two different surveys. Moreover, structural equation modeling was performed to test concurrent validity. Findings The study developed a CCV scale, including four sub-dimensions: CCV-in-use, CCV-in-interaction, CCV-in-involvement and CCV-in-experience. The validity test results demonstrated that the new scale effectively measured CCV in a hospitality setting. Research limitations/implications The multidimensional constructs and the scale that this study developed will contribute to empirical research and improve understanding of CCV at the service encounter. Moreover, managers can enhance their competitive advantages by identifying and evaluating factors to facilitate CCV. Originality/value The study reconceptualized CCV, drawing on a resource-based view from S-D logic, and developed a scale to measure the degree to which customers perceive CCV. Furthermore, it achieved methodological advancement in adopting text mining of online reviews for the scale development process.

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Expanding the Task-Dominant Value Cocreation Narrative: The Role of Consumer Expertise and Social and Mental Processes

Cited by 10 publications

References 185 publications

Co-creation of value in smart ecosystems: past trends and future directions in tourism literature

Co-creation of value in smart ecosystems: past trends and future directions in tourism literature

Innovativeness or Involvement: How Virtual Reality Influences Nostalgic Emotion and Imagery in Travel Intention

A co-created value scale for the hospitality service: applying a text mining approach

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