“…Whilst International volunteer tourism clearly appeals to the 'youth of today', it must be clear that international volunteer tourism is not homogenous and the proliferation of organisations (charities, private, social enterprises, brokers etc.,) entering the marketplace has meant that the offerings have become highly segmented with opportunities for volunteering at different stages of a person's lifecycle -youth, mid-life, retirement, families etc., indicating a wide age range of participation (Brown and Morrison, 2003;Coghlan, 2008;McIntosh and Zahra, 2007;Stoddart and Rogerson, 2004). Furthermore, in terms of demographics women are generally more likely to participate in volunteer tourism than men (Brown and Morrison, 2003;McGehee, 2002;Stoddart and Rogerson, 2004).…”