“…Increasingly, (rhetorical) 1 genre researchers have been attending to the complex new media environments, including the traditional purview in professional and scientific communication, although also exploring new modalities (Casper, 2016; Gonzalez-Pueyo & Redrado, 2003; Gross & Harmon, 2016; Mehlenbacher, 2017; Wickman, 2016). But genre researchers are also investing many other contexts and modalities, including online video genres (including health, e.g., Arduser, 2017 and Ding, 2017; and immigration, Hartelius, 2017), popular technical descriptions (e.g., Pflugfelder, 2017, on Reddit’s “Explain to Me Like I’m Five”), video games (e.g., Mehlenbacher & Kampe, 2017; Randall, 2017; Sherlock, 2009), and other popular genres (e.g., Reiff & Bawarshi, 2016).…”