Expecting the surprises: role of hope in consumer repurchase intentions in an online shopping environment

Trivedi, Vibha; Banerji, Diptiman; Yadav, Mohit

doi:10.1080/0965254x.2021.1996449

Cited by 7 publications

(3 citation statements)

References 84 publications

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“…While Fazal-e-Hasan et al (2018) considered consumer goal attainment as a moderator, we considered customer engagement as the moderator. The findings are consistent with Trivedi et al (2021), who explored consumer hope and repurchase intentions.…”

Section: Discussionsupporting

confidence: 88%

Antecedents and consequences of consumer hope for digital payment apps services

Bapat

Khandelwal

2022

JSM

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Purpose This study aims to examine the impact of customer brand value dimensions on relationship marketing dimensions through consumer hope in the context of digital payment applications (apps) services. The study considers the role of consumer engagement using a moderated mediation, and applies customer perceived value, affect theory of social exchange and relationship marketing theories. Design/methodology/approach The study is based on data collected from 301 digital payment app users. Structural equation modeling results were analyzed using Smart PLS. The authors performed moderated mediation, with different levels of customer engagement as a moderating variable, using Model 8 of PROCESS. The authors considered customer perceived value dimensions, digital quality value, perceived value, hedonic value and social value as antecedents to consumer hope and explored the role of trust, commitment and continued usage as a consequence of consumer hope. Findings Three levels of perceived consumer value, digital quality, price value and social value, positively influenced consumer hope, which has positively influenced trust, commitment and continuance usage. Using moderated mediation analysis, consumer hope influenced continuance usage through trust at different levels of engagement, but consumer hope did not influence continuance usage through commitment at different levels of engagement. Originality/value The study highlights the role of consumer hope in linking customer value dimensions with relationship marketing dimensions. The study can guide managers to ensure continued usage of digital payment apps, which is a strategic objective. The results are relevant for the digital setting.

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Section: Discussionsupporting

confidence: 88%

Antecedents and consequences of consumer hope for digital payment apps services

Bapat

Khandelwal

2022

JSM

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“…In a study by Fazal-E- Hasan et al (2020), it was found that consumer hope affects repurchase intention (0.876). According to the results of a study by Trivedi, Banerji and Yadav (2021), hope is a critical factor in generating repurchase intentions.…”

Section: Discussionmentioning

confidence: 99%

Determining the Moderator Role of Brand Image on Brand Innovativeness, Consumer Hope, Customer Satisfaction and Repurchase Intentions

Huseynli¹,

Mammadova²

2022

IJEBA

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Purpose:The aim of the study was to determine the effects of brand innovation on consumer hope, customer satisfaction, repurchase intention, and the moderator role of brand image on these effects. Design/methodology/approach: This study is a quantitative research. In the study, data were collected and analysed with quantitative methods. The expressions used in the preparation of the questions were obtained from the scales in the literature. The brands used in the research were the brands most mentioned by the participants as a result of the pre-test. The questionnaire was collected online, and 390 valid questionnaires were reached. In the research, the moderator role of brand image on consumer hope, brand innovativeness and repurchase intention was revealed through analyses and contributed to the literature. At the same time, since there are not many studies on the brand image, consumer hope, brand innovation and repurchase intention of Azerbaijani consumers, is thought that this research will shed light on the studies on the subject. Findings: In this study 7 hypotheses were developed and tested. As a result of the research, it was found that brand innovativeness affects consumer hope, consumer hope affects customer satisfaction and repurchase intention, and customer satisfaction affects repurchase intention. Practical implications: The conditions prepared based on the literature on the moderator effect of brand image on the brand innovativeness, consumer hope, customer satisfaction and repurchase intentions, that contributed to the other important contributions of the research were supported as a result of the analysis. Originality/value: There are not many studies in the literature on the moderator role of brand image on brand innovativeness, consumer hope, customer satisfaction and repurchase intention. As a result of the analysis made in this study, it has been revealed that the brand image has a moderator role on these variables. With this, there are many studies conducted in different countries, but there is no any study on consumers on the topic in Azerbaijan.

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“…A good website design is not only about its aesthetic appearance, but also puts the user experience first. With an e-commerce design that is aesthetically pleasing to the eye, and easy to navigate, companies are ready to achieve success with their online business [24,25].…”

Section: Websites With Sustainability Conceptmentioning

confidence: 99%

How Do Websites with a Sustainability Concept Affect Consumers’ Repurchase Intentions?

Putri¹,

Mavilinda²,

Adam³

et al. 2023

Advances in Economics, Business and Management Research

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A The website is a media promotion that is widely used by consumers today to find product information before making a purchase. In this case the concept of a website should be directed and measurable, for example skincare companies using websites to build a company image and encourage customer repeat purchases. This study aims to understand the repurchase intention influenced by the websites with concept of sustainability a sample of 200 respondents of skincare users who have explored such websites. The analysis used simple linear regression. The results show that consumers who surf websites with the concept of sustainability repurchase products, which means that there is a positive effect of websites with the concept of sustainability on customer repeat purchases.

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Expecting the surprises: role of hope in consumer repurchase intentions in an online shopping environment

Cited by 7 publications

References 84 publications

Antecedents and consequences of consumer hope for digital payment apps services

Antecedents and consequences of consumer hope for digital payment apps services

Determining the Moderator Role of Brand Image on Brand Innovativeness, Consumer Hope, Customer Satisfaction and Repurchase Intentions

How Do Websites with a Sustainability Concept Affect Consumers’ Repurchase Intentions?

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