Experiantial Marketing and Customers Relationship Marketing in Creating Customer Value (Customer Survey of 3, 4 and 5 star Hotels in the West Java, Indonesia)

Abstract

The research objective is to get empirical evidences as well as to elucidate the phenomenon so that conclusion can be drawn concerning the implementation of Experiential Marketing and Customers Relationship Marketing in Creating Customer Value at stars hotel of 3, 4 and 5 in the West Java Province. The research results is expected to be beneficial to the practice of business and hopefully it will also contribute to the to the development of management science, especially marketing management. This study uses quantitative approach while the method is descriptive inductive involving data collecting, presenting, analyzing, followed by hypothesis testing, and drawing conclusions and suggestions.