This study aims to identify and analyze (1) the effect of service quality and tourist satisfaction, (2) the effect of service quality on loyalty Tourists, (3) the effect of satisfaction on loyalty Tourists in Tourism Regions Integrated Trans Studio Bandung. The research method used is explanatory research, which would explain the causal relationship between the independent variable on the dependent variable through hypothesis testing. In this study the data used in the form of primary data obtained the results of questionnaires. While the analysis of the data used in the form of descriptive analysis and analysis of simple and multiple linear regressions. Based on the results of this research is that (1) quality of service and a significant positive effect on tourist satisfaction in integrated tourism Trans Studio Bandung. That is good service quality can increase the confidence rating on the quality of services offered, with the optimum service quality satisfaction of tourists will increase by itself, (2) quality of service and a significant positive effect on loyalty Tourists in integrated tourism Trans Studio Bandung. This means that service quality also has a strategic role in shaping wisatawa loyalty. A tourist will be loyal to a tourist attraction if tourism is well able to meet their needs, (3) Tourist satisfaction and a significant positive effect on loyalty Tourists in integrated tourism Trans Studio Bandung. This means that if a tourist was satisfied with the services received, the loyalty will be formed.

The research objective is to get empirical evidences as well as to elucidate the phenomenon so that conclusion can be drawn concerning the implementation of Experiential Marketing in Creating Customer Value at stars' hotel of 3, 4 and 5 in West Java, Indonesia. This study uses quantitative approach and Structural Equation Modeling was conducted to test the hypothesis. To meet the adequacy of the data, it was decided to have sample of 210 respondents, consisting of hotel customers who were room occupants of 3, 4, and 5 star hotels in the West Java province. Collection of field data in order to obtain primary data was done through observation, deployment questionnaires, interviews and search and collecting documents. The results confirmed the importance of experiential marketing implementation since it can increase customer value, and it also has implications for customer loyalty.

The research objective is to get empirical evidences as well as to elucidate the phenomenon so that conclusion can be drawn concerning the implementation of Experiential Marketing and Customers Relationship Marketing in Creating Customer Value at stars hotel of 3, 4 and 5 in the West Java Province. The research results is expected to be beneficial to the practice of business and hopefully it will also contribute to the to the development of management science, especially marketing management. This study uses quantitative approach while the method is descriptive inductive involving data collecting, presenting, analyzing, followed by hypothesis testing, and drawing conclusions and suggestions.

No abstract