2023
DOI: 10.1108/ijwbr-05-2023-0028
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Experiences in a wine tourism destination from the visitors’ perspective

Marcia Mariluz Amaral,
Vitor Roslindo Kuhn,
Sara Joana Gadotti dos Anjos
et al.

Abstract: Purpose The objective of this study is to analyze the experiences in wine tourism according to narratives shared by the visitors themselves. Furthermore, this study aims to examine the levels of intensity associated with these experiences within a wine destination, considering the segmentation of visitors. Design/methodology/approach This study uses a mixed-methods approach to analyze data, incorporating a deductive process followed by content analysis. Data collection procedures include a bibliographic revi… Show more

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References 32 publications
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