While it is a widespread belief in Hungary that higher educational institutions are still efficient with the traditional (so-called frontal teaching) approach, more and more voices are heard supporting blended learning and merely online learning. Budapest Business School (BGE), for many years now, has been favouring the latter one and thoroughly exploits its benefits during both in-house and international programmes conducted within international cooperations. The aim of this paper is to synthesize challenges BBS faced in designing and completing the blended learning programme FAME, as well as a short summary of literature that contributed to the experience.