Recent research has shown a memory advantage for minimally counterintuitive (MCI) concepts, over concepts that are either intuitive (INT) or maximally counterintuitive (MXCI), although the general result is heavily affected by context. Items from one such study were given to subjects who were asked to create novel stories using at least three concepts from a list containing all three types. Results indicated a preference for using MCI items (as in the recall studies), and further disclosed two styles of usage, an accommodative style and an assimilative style. The results extend recent memory research and suggest extensions to recent theories intended to explain the prevalence of counterintuitive religious concepts.For some years now, cognitive attempts to understand the pervasiveness and universality of religious belief have relied heavily upon "Minimal Counterintuitiveness" as an explanation for why certain concepts are easy to remember and transmit. According to this view, concepts that violate a limited number of the ontological expectations of folk biology, 1 The present paper is the outcome of a short-lived informal research group, the "I-75 Culture & Cognition Group." The authors are indebted to the staff of the Grounds for Thought coffee house, Bowling Green, Ohio, for providing a stimulating and comfortable environment during which these ideas were formulated and discussed.