Most psychologists accept the familiar view that exposure to opiate drugs engenders a powerful tendency toward subsequent addictive use. However, a review of historical, clinical, and experimental evidence shows that this view of addiction, which can be labelled the "exposure orientation," is not true. Therefore, psychology would appear to be helping to support a popular misconception. Experimental psychology, in particular, is not being fully empirical when it dwells on the meagre experimental basis for the exposure orientation and ignores the larger body of observable fact that discredits it. A fuller empiricism could re-assert psychology's authority to lead, rather than follow, popular culture.