In recent years, with the intensification of environmental damage, mankind is at a crossroads towards the next energy revolution. Hydrogen energy, because of its pollution-free nature, has become the focus of technological research and development in many countries, and the economic pattern around it is taking shape China’s investment in the field of new energy has been increasing in recent years, and the prospect of hydrogen economy has prompted China to continuously increase the development of hydrogen energy. However, it faces many obstacles, both technical and social. The Chinese government is now using financial subsidies to help hydrogen companies incubate. However, with the development of the industry, China is currently facing great obstacles in large-scale commercial application, intellectual property protection and innovation, standardization construction and social confidence. This paper believes that policy measures such as selective commercial distribution, innovation system building, industry standardization construction and social education can be adopted to help solve these challenges