Experimental Research in Television Production Techniques and Presentation Strategies: Current Directions

Coldevin, Gary O.

doi:10.1080/0260741800060307

Cited by 3 publications

(1 citation statement)

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“…In the last decade, there has been an increasing body of psychological and educational research into the effectiveness of informational TV, much of it concerned with the effect of production variables on viewers' comprehension and recall. These variables have been summarised by Coldevin (1980) and include: still vs. moving pictures; audio Downloaded by [University of Chicago Library] at 13:10 26 December 2014 factors; visual factors such as setting, lighting and colour; and camera factors such as angle and shot. The complexity of the television stimulus has prompted theoretical inquiries into the demands it makes on human information-processing capacity (Travers, 1970) and on children's attentional capacities (Watt & Welch, 1983).…”

Section: Introductionmentioning

confidence: 99%

Unkindest Cuts? Some effects of picture editing on recall of television news information

Davies

Berry

Clifford

1985

Journal of Educational Television

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Máire Messenger Davies, BA, is a freelance writer and part-time postgraduate student at the Department of Psychology, North East London Polytechnic, with a particular interest in the development of language and communication skills. Dr Colin Berry, BSc, PhD, Principal Lecturer in Psychology at the Polytechnic, is concerned with the experimental investigation of human perception, memory and comprehension processes and their relevance to practical communication, e.g. in broadcasting. Brian Clifford, BA, Senior Lecturer in Experimental Psychology, has research interests in the theory and applied aspects of memory. ABSTRACTResearch into picture effects on encoding of verbal material has paid little attention to the effects of picture changes. In this experiment, it was found that adults' recall of the spoken text in a TV news item was impaired by mid-sentence picture editing. In contrast, both 11-12 year old and 14-15 year old children's recall was enhanced by rapid cutting, so long as the accompanying pictures were relevant to the verbal text. Both adults' and younger children's recall was better with some of the experimentally-manipulated material than it was with the original broadcast version of the news item. However, 14-15 year olds performed best with the original version.It is suggested that viewers are differentially sensitive to unintended production effects and that their processing of verbal information can be disrupted by inappropriately-timed picture cuts. Research on picture-text relationships in audio-visual material needs to take account of picture-timing, as well as picture content, and television editing procedures may need to be tailored more specifically to suit the intended audience.

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Section: Introductionmentioning

confidence: 99%