PurposeThe purpose of this study is to regard winter heating as a quasi-natural experiment to identify the possible causal effects of winter heating on population mobility. However, there are scant research studies examining the effect of atmospheric quality on population mobility. There also exists some relevant research studies on the relationship between population mobility and environmental degradation (Lu et al., 2018; Reis et al., 2018; Shen et al., 2018), and these studies exist still some deficiencies.Design/methodology/approachThe notorious atmospheric quality problems caused by coal-fired heating in winter of northern China have an aroused widespread concern. However, the quantitative study on the effects on population mobility of winter heating is still rare. In this study, the authors regard the winter heating as a quasi-natural experiment, based on the of daily panel data of 58 cities of Tencent location Big Data in China from August 13 to December 30 in 2016 and August 16 to December 30 in 2017, and examine the impacts of winter heating on population mobility by utilizing a regression discontinuity method.FindingsThe findings are as follows, in general, winter heating significantly aggravates regional population mobility, but the impacts on population mobility among different cities are heterogeneous. Specifically, the effects of winter heating on population mobility is greater for cities with relatively good air quality, and the effects is also more obvious for big and medium-sized cities than that in small cities. In addition, different robustness tests, including continuity test, different bandwidth tests and alternative empirical model, are adopted to ensure the reliability of the conclusion. Finally, the authors put forward corresponding policy suggestions from the three dimensions of government, enterprises and residents.Originality/valueFirst, regarding winter heating as a quasi-natural experiment, a regression discontinuity design method is introduced to investigate the relationship between winter heating and population mobility, which is helpful to avoid the estimation error caused by endogeneity. Second, the authors use the passenger travel “big data” based on the website of Tencent Location Big Data, which can effectively capture the daily characteristics of China's population mobility. Third, this study discusses the population mobility from the perspective of winter heating and researches population mobility before and after winter heating, which is helpful in enriching the research on population mobility.