Explaining the Challenge: From Persuasion to Relativisation

Gregor, Miloš; Mlejnková, Petra

doi:10.1007/978-3-030-58624-9_1

Cited by 5 publications

(1 citation statement)

References 49 publications

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“…Thanks to them, the evolution of electoral campaigns has undergone significant changes and an increase in the use of materials with negative and/or satiric content has been observed (López-Paredes et al 2022). This has been exacerbated by the entry of radical right-wing parties into campaigns (Gregor and Mlejnková 2021) and their recurrent recourse to what some authors have called 'LOLitics'-i.e., humorous catchphrases, videos or memes (Klein 2019). Again, emotions play a dominant role in these elements and, as a result, the use of negative campaigning seeks to appeal to factors related to fear by portraying the opponent as a threat and, in turn, presenting the promoter of the negative campaign as the solution to the problems (Witte and Allen 2000).…”

Section: Emotions and Politics: A Storied Journeymentioning

confidence: 99%

Once More, with Feeling! Digital Campaigns and Emotional Candidacies in X in Andalusia and Castilla y León

Pérez-Castaños,

Ruiloba-Núñez

2023

Social Sciences

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In 2022, two regional elections were held that initiated a new electoral cycle in Spain. The first, in February, took place in Castilla y León where, for the first time, the extreme right-wing party, VOX, formed a coalition in a regional government with the right-wing Partido Popular, while, simultaneously, the extreme left-wing party Podemos was barely left with parliamentary representation. The second, in June in Andalusia, led to VOX increasing its representation by two seats and beginning its national level electoral growth; the far-left that was split in two parties, finding that the dynamic that began in Castilla y León also affected them as they lost 10 representatives. This article seeks to compare the emotional strategies of these extremist parties in the 2022 regional elections, focusing especially on leaders’ and parties’ communication strategies on X, formerly Twitter, during the electoral campaign. We expect to find differences between political parties but also between regions. To test this, we carried out an ‘X account content analysis’. We selected those accounts representing the candidates to the regional President and also the main political party accounts in the regions: namely VOX in both regions, Podemos in Castilla y León, and Adelante Andalucía and Por Andalucía in Andalusia.

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Section: Emotions and Politics: A Storied Journeymentioning

confidence: 99%

Once More, with Feeling! Digital Campaigns and Emotional Candidacies in X in Andalusia and Castilla y León

Pérez-Castaños,

Ruiloba-Núñez

2023

Social Sciences

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Promoting Critical Reasoning: Civic Engagement in an Era of Divisive Politics and Civil Unrest

2022

EJOPA

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Post-truth Era of Political Marketing: Manipulation Techniques and Their Impact on Public Opinion and Electoral Integrity in the USA

Kriška,

Kováčik

2024

politickevedy

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The study focused on the phenomenon of political marketing, political communication, and their application in world politics during the post-truth era with an emphasis on the territory of the United States of America. The aim of the study was to identify several aspects of these disciplines during the dynamic technological progress which makes it possible to develop misleading manipulative techniques and spread disinformation. The emerging issues of the current state of the online sphere such as abuse of personal data for one's own political gain, dissemination of false news that radicalizes the public and threats to the security of free and fair elections and a democracy relate to other concerns such as a polarized society and electoral integrity. Politics has always been, and will continue to be, an infinite number of shades of grey. Absolute honesty and elimination of negative advertising or propaganda is neither realistic nor desirable, though we consider it important to strive for more ethical election campaigns. The conclusion of this article can be applied to other studies that will continue the research on the given topic and will respond to the current challenges of democracy.

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Explaining the Challenge: From Persuasion to Relativisation

Cited by 5 publications

References 49 publications

Once More, with Feeling! Digital Campaigns and Emotional Candidacies in X in Andalusia and Castilla y León

Once More, with Feeling! Digital Campaigns and Emotional Candidacies in X in Andalusia and Castilla y León

Promoting Critical Reasoning: Civic Engagement in an Era of Divisive Politics and Civil Unrest

Post-truth Era of Political Marketing: Manipulation Techniques and Their Impact on Public Opinion and Electoral Integrity in the USA

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